As a blogger, you'll be able to earn passive income. This means that your money will flow in even as you're sleeping, traveling, or relaxing. You can earn a lot of money here too – if a blog takes off and becomes really successful then in theory you can earn thousands a day.
What's the drawback? It's difficult. It's all about putting in the time and effort today to reap the rewards afterward. Too many individuals approach blogging incorrectly, believing that they can achieve success by blogging a few times a week or so. If you ever want blogging to be your primary source of revenue, you really need to treat it like a full-time job. In other words, if you want this to be your full-time job, you best treat it like one.
That requires a lot of work, and you should start by uploading as much content as you can after spending some time and/or money on making a great design. Getting the most out of the effort you're putting in, also requires adopting growth hacks and choosing a wise strategy for how you're going to create your site. If you do this correctly, you can use force multipliers to cut years off the time it takes you to become number one.
You don't believe it can be done? Do you believe that earning money through a blog is a rare and exceptional occurrence? Rethink that! The numbers actually provide a very different picture and demonstrate that blogging is a very successful way to spend your time.
Latest Blogging Statistics
• Marketers who rely on their blogs make 13X more money than those that don’t.
• Companies with blogs receive 97% more links inbound to their website
• Blogs are the 5th most trusted source of accurate information online!
• 81% of consumers trust information they get from blogs
• Well over 150 million people in the US alone read blogs regularly
• 23% of internet time is spent on blogs
• 61% of US customers have made purchases through blogs
• It is generally thought that content marketing – AKA blogging – is now more powerful than pure SEO
Things You Will Learn
If you're still reading, you're probably really thrilled about the idea of starting a "career blog," and you probably can't wait to get started and start making money from e-book sales. Fortunately, you're at the right spot, and this book will act as your guide to make sure that all of your labor is directed toward the right goals.
Specifically, by the end of this text, you will have learned…
• How to choose a niche to work in
• How to create a stunning website
• How to work with outsourcers
• How to add advanced features
• How to create content that people will want to read
• How to ensure a steady stream of new posts
• How to hack growth with influencer marketing and other techniques
• How to keep the discipline to keep writing
• How to monetize your site so that you earn the maximum amount from each visitor
• How to use the best tools for bloggers and webmasters
And much more!
So you have the information laid out for you… there’s nothing left to do but start reading it and then begin your journey to Instant Blog Profits!
Picking Your Niche
For those who are still unfamiliar with the terminology, a "niche" is simply a subject or topic. This is the topic that will be the main emphasis of your website and what you will be writing about every day for your blog articles.
Although choosing your specialization may seem simple, you should think very carefully before doing so. If you choose well, it will be much simpler for you to succeed, whereas if you choose poorly, it will be quite difficult.
We'll look at some things to think about while choosing your niche in this article.
A Topic You Enjoy
Blogging is not a 'small' job by any stretch of the imagination. Always choose a niche that you enjoy reading and writing about. Writing will come to a lot easier if you're well-versed in the subject. People will be more inclined to read more of what you have to say.
Even if you want to outsource your writing, having a solid understanding of the market you chose will help you feel enthusiastic about your website and ensure the accuracy and value of the work you receive. Choosing a specialty only because some "guru" claims it to be lucrative is ultimately a fast way to being bored and disenchanted and eventually giving up.
If you're looking for a niche blog, think about the competition out there and how easy it is going to be to stand out. Bodybuilding.com is one of the largest sites on the net and generates a huge turnover – most of which is invested back into the site.
The audience will be much smaller, but there will be much less competition, if you decide to blog about raising stick insects, on the other hand.
Finding a topic that is popular but not so popular as to draw numerous large companies and well-known bloggers is the best-case scenario. Things like ‘foraging’, ‘knitting’, ‘writing’, and ‘parkour’ are all big without attracting too much notice.
Broad vs Specific Topics
Another tactic is to start with a broad subject and then focus in on a particular aspect of it. For instance, if you enjoy exercising, what about focusing on a certain discipline like CrossFit or running?
What about focusing on a certain group as an alternative? For instance, "fitness for diabetes." Additionally, you might consider integrating two distinct themes. The blog "Nerd Fitness" is a fantastic illustration of this.
One strategy is to go very broad with your chosen niche. This allows you to come up with lots of new angles for content. If you do this though, you risk a lack of focus so you need to ensure that you keep everything tied together as part of the same brand identity.
Choosing a Profitable Market
The viability of your chosen specialty should also be taken into account. That's correct; depending on which topic you choose, it will be simpler for you to monetize than others.
Finance and business are two examples of very successful niches. These are profitable because they provide ROI on their own; a person will be more willing to spend money on an eBook about making money since, in principle, they will recoup their initial investment.
The same is true for any market niche with a significant and visible "value proposition." A value proposition is similar to an emotional hook in that it describes the 'way' in which people expect their lives will be improved by using your products or reading your blog. Fitness is a perfect example because individuals are willing to pay to get six-pack abs. It's the same with dating.
It will be more difficult to monetize that blog about growing stick insects. The necessity or demand for items simply isn't the same here. But even so, there are definitely ways to make money because there is very little rivalry in the field and because knowledge is generally scarce.
Consider your niche's potential for profitability before deciding whether or not to write about it. Consider your company strategy and perhaps even try to validate it by observing your competitors see whether they appear to be making a lot of money.
Selecting The Right Blog Platform
Next, you need to select a "blogging platform," which determines how your site will be organized and what you will see when you log in and submit content.
You don't actually need a "blogging platform" per se, of course. You can start from scratch and design your own website by developing pages in HTML and CSS and possibly using a builder like "Dreamweaver," but doing so will take significantly longer and make it much more difficult to produce something that looks and functions like a professional website.
If you are looking to create a blog, you won't need to know a single line of code to do so. Instead, then, you want to use a blogging platform/CMS. CMS stands for 'Content Management System' and is essentially a tool that simplifies the process of building your website.
Choosing Your CMS
So how do you choose a CMS?
Understanding the distinction between hosted and self-hosted alternatives is the first step.
A blog platform that is hosted allows you to use it nearly like a social network. In other words, after creating an account and "signing in," you can add new posts for other people to see on that other website. In other words, you don't need to pay for a hosting account to get started because the platform and consequently your website is already hosted online.
Good examples of hosted blogging platforms include Blogspot (www.blogspot.com) and LiveJournal (http://www.livejournal.com), as well as WordPress, WordPress, and Tumblr. Despite the fact that they all essentially perform the same thing, each of them has advantages and disadvantages. The odd one out here is Tumblr, which blurs the lines between a blogging platform and a social media platform by emphasizing uploaded photographs above written content.
This is fantastic because it's a totally free process and needs no setup at all. Visit the blogging site, such as BlogSpot or WordPress, join up, and then start writing! There are some aesthetic adjustments you can make to your blog, but otherwise, your options are very limited. Your website's URL will also be restricted, so you won't be allowed to call it BodybuildingNewsArticles.com; instead, your blog will need to be at wordpress.bodybuildingnewsarticles.com or blogspot.bodybuildingnewsarticles.com.
All things considered, a self-hosted CMS is considerably better for you. Because of this, you must pay for both a domain name and hosting space. All told, you'll probably spend $100 to $500 on this per year, but if you monetize effectively, you should be able to break even in the first year. This is a truly essential expenditure if you intend to blog professionally.
When it comes to hosted blogging platform options, you have a few popular options. These include:
WordPress (yes, WordPress is both)
WordPress is a CMS alternative that is both hosted and self-hosted. If you choose the hosted option, all you have to do is create an account at WordPress.com. In order to use a self-hosted option, you should download the installation files from WordPress.com and then upload them to your server. After that, you open one of the files in your browser and the installation procedure starts.
Which self-hosted platform should you choose? By far, the best response is WordPress. WordPress is the most widely used blogging platform, which is part of the reason for this. This implies that it also enjoys the broadest support. This implies that you'll have no trouble finding platform-savvy developers to work with and finding more plugins and themes to install to advance your website. All you need to know for now is that themes and plugins greatly expand the functionality of your website and are frequently free to use. We'll look at what they are in a bit.
Another key benefit of WordPress is the fact that it started out as a blogging platform. This is because the control panel is very user-friendly and far more accessible and simple to use than Joomla or Drupal.
Most importantly, though—and this may sound a little lame—you should use WordPress because everyone else does. The majority of the most popular blogs on the internet use WordPress.
Choosing a Name and URL
You must now select a URL because you've decided to self-host your blog. Since this is the URL that users will enter in their search box to access your website, it serves as both the name of your website and the name of the brand you're adopting.
Another crucial action here is deciding on your name, and there are two vital things to think about:
Search engine optimization, or SEO, refers to making adjustments to your website so that it will likely rank highly on Google and appear in searches. Because certain URLs are far more "searchable" than others, your URL has an impact on your SEO and can help you outperform your rivals.
In other words, having an address like…
A huge benefit would be bodybuildingnewsarticles.com or bodybuilding-news-articles.com.
This is only a solid head start and advantage; it won't ensure you'll rank higher and people who have worked harder on their SEO may still defeat you in other ways.
You should pick a URL that is the same as or something related to the name of your website for branding purposes. Therefore, purchasing Spination.com would be a wise investment for a company called Spination. Again, it's not necessary, but it will simplify a number of tasks and help people remember your website.
If you're starting a new website, then it's probably time to think about your name. Aim for something that's unique and interesting, catchy and descriptive.
'Bodybuildingnewsarticles.com' is a dull URL that's not great for branding. Much better would be something like BroNews, BBNews, or MuscleTalk.
Efficient Ways to Customize Your Blog's Appearance
We'll assume that you're using WordPress from this point forward. If not, most of the following advice will still be applicable, but some of the intricacies and particular may change.
You are now prepared to begin developing because you have WordPress installed and your URL. What should you start with? Consider your preferred design!
The logo is an essential component of your branding, so it's likely that you'll want to employ a web design influenced by it. Your website's design will undoubtedly incorporate your logo's color scheme and certain visual cues. It's a fantastic starting place and will make coming up with your design much simpler.
Creating a Logo
So how do you come up with your logo? The first stage is to recognize what makes a good logo. Critical criteria here then are:
You'll be using this in a variety of locations across your online presence, so it needs to be adaptable and simple. In addition to being prominently displayed on your website, Facebook page, and Twitter page, your logo will also appear there. Furthermore, it will be available if you create an app. We'll see later how crucial it is to have a good online presence; having a fantastic logo will truly make a major difference to that and will assist to build brand recognition and loyalty.
Avoiding blatant clichés that are found in too many logos is necessary for creativity. In order to prevent making your website look like a huge cliché, you should really stay away from using ticks, globes, and lightbulbs.
However, avoid choosing an innovative approach if it completely fails to convey your idea. The logo should be able to describe your website and the type of site you are on to visitors on its own. With this information, you may decide if the logo should be playful, professional, or colorful.
Making a mood board is a fantastic step to do while designing your logo. This is essentially a collage where you will put everything that comes to mind that you like, that connects to your brand and niche, and that you would consider imitating. These might be examples of other logos, images of color schemes, or even arbitrary sketches you've created. Once you have a sizable collection, themes and patterns ought to start to show up. In this manner, you can begin jotting down ideas and combining and experimenting with various strategies. You'll keep some and discard others. But this spit-balling exercise will point you in the correct direction.
It's crucial to pick an eye-catching, professional font for content. The best course of action is to obtain a unique font from FontSquirrel.com. Trace over your company name while editing it to make it unique. Your typeface will be distinctive and based on anything that appears professional.
Last but not least, scale back and simplify anything you have designed. It will be better and more powerful if you remove everything that is unnecessary.
Be aware that you should use raster software rather than vector software to develop your logo. Raster software allows you to specify the angle, length, and direction of the lines that produce the image. This will create an AI file, which you may use to create new PNGs as needed.
Choosing Your Theme
You should now have a logo, and a color scheme, and be prepared to consider the artistic direction of your website.
With WordPress installed at this stage, your website should already have the default theme for the year, which is very appealing. The latest "Twenty Fifteen" theme appears quite sleek and contemporary with light colors and a very "image heavy" layout.
You can replace the title with your new logo and immediately notice that it doesn't look good. Additionally, without a theme, your site won't appear very professional and will give the impression that you were unable to build your own theme and instead chose to use the one that was pre-installed.
Applying a new layout and style that has been predefined for you is what it means to add a theme. This will therefore immediately alter the aesthetic effect of your website and the user experience for your visitors.
WordPress has free themes that you may download and preview in the control panel before choosing one. Free themes have fewer features and a tendency to seem less polished than commercial themes, which is an issue. A free theme carries the inherent danger that someone else will have selected it before you. This weakens the identity of your brand and does not exactly exude professionalism.
Attempt to keep a few things in mind while you choose a theme. To begin with, you must select a theme that will work well for the kind of website you're building. For instance, some themes include a lot of sliders on the home page and several huge, clear photos relating to each of the content you upload. This is a fantastic approach to give your blog a more contemporary and eye-catching appearance, but it's also crucial that you take into account the effort and prerequisites. Will you have the money and ability to purchase a huge number of images that are lawful for you to use? Would you like to spend some time rewriting the content?
Additionally, certain themes will work well for sites with a lot of material and provide expansive menus for navigating the site. Other themes, on the other hand, will work well for websites with just one or a few static pages.
You should also look for some specific requirements for your theme, no matter what type of blog you’re looking to create. Make sure that:
The theme is responsive, meaning it looks good on any sized display
The theme is optimized for mobile in other ways – for instance, the buttons should be large enough to be pressed with a finger instead of a mouse click
The theme is quick to load so that people don’t get bored and leave and so that Google doesn’t penalize you
The theme looks good and professional and is easy to navigate
If you're having trouble deciding between two themes, consider visiting some of the sites you like and respect. What layouts are included there? What about that is good or bad? Again, if they have demonstrated the viability of that layout, it essentially validates the strategy and guarantees you won't waste your time working on a web design that will fail.
Customizing Your Theme
Another one of WordPress' many benefits is how adaptable it is. After selecting a website theme, we can now take it a step further by modifying it to our exact specifications.
By default, WordPress gives you the option to adjust this under the 'Appearance' page, where you may modify your header and footer, logo, background, color scheme, etc. The majority of themes do, however, also provide a panel of options where you can make additional adjustments and alterations.
Matching your website's parts to your logo's exact color scheme is one thing you should accomplish straight away. This will make your website design feel very consistent and ensure that everything lines up perfectly. Having blue that is "nearly the same" is insufficient; blue that is exactly the same is required.
Consider your website's other colors at the same time. Applying a little "color theory" is one method to achieve this. On a color wheel, color theory basically teaches us which colors should work well together and which shouldn't.
You have a variety of possibilities when employing this method. One is to choose "complementary colors," which are the hues that are directly opposite one another on a color wheel. For example, purple and green look excellent together, as do any three hues placed evenly apart. Choosing "analogous" hues, or those that are situated next to one another on the color wheel is an additional choice.
You can also choose "natural" color schemes that you choose from images of natural settings by examining the images and identifying the colors that are prominent in them.
Your font selection is an additional factor. This may seem like a minor feature when viewed in the overall scheme of your website design, but it's the little things, like this, that give a website design a polished appearance.
Instead of sticking to the fonts that came with your theme, consider adding additional typefaces that will be readable on a variety of devices and that will fit your blog's tone and subject.
For instance, a typeface with little feet at the ends is referred to as "serif." Because' sans-serif' (fonts without feet) fonts are typically simpler to read and have a more clean, modern, and sharp appearance, we employ them more frequently online. However, you might want to think about selecting a serif font if your blog will be covering news or if it has a literary bent. Why? Because serif typefaces have historically been employed in print media, they have come to be linked with that particular specialization.
Font blending can also be utilized effectively. You might use something bolder and larger for your headings and titles, for example, without worrying as much about legibility.
Choosing a Background
The appearance of your theme can also be greatly customized by adding a unique background, which you can alter on your own rather easily. Select a topic once more that is relevant to your niche and enhances the site's appearance and feel.
By including widgets on the sidebars, you can further modify your WordPress theme. Widgets are little forms, sidebars, and other components that can perform a wide range of tasks for your website. For example, many "opt-in" forms for mailing lists, as well as numerous ad slots, social network feeds, etc., will be presented as widgets. You may add extra functionality to your website by adding more widgets as plugins, which is a fantastic way to use widgets.
Simple steps can be taken to identify widgets and "behind the scenes" tools that will improve your site's performance in a variety of ways by going to Plugins and adding new plugins.
Finding a company to outsource the work to can be the simpler option if all of this sounds too hard for you. A fantastic approach to achieve this is to go to a website for freelancers where you can list your job openings and freelancers can upload their CVs.
Tips To Create Killer Blog Content
However, having a stunning website with nothing on it is insufficient. You'll need to add content if you want to start increasing your audience and gaining traction for your new business.
Why ‘Content is King’
Online, the term "content" typically refers to "writing," and for blogs, this refers to blog entries. The majority of us use Google to conduct searches for information, entertainment, or opinions, and these are the types of stuff we are most interested in. As a result, by increasing the amount of material on your website, you encourage visitors while also allowing for increased user interaction.
However, there are other factors that make content significant. For instance, your website's content will determine whether you succeed or fail at SEO. Search engines function by attempting to match search phrases with website content. The more writing you do, the higher your likelihood of receiving a "hit" and the more individuals who use good, pertinent search terms will start visiting your site.
For "content marketing," content is also essential. In essence, content marketing is a type of advertising focused on your blog postings. The aim is to consistently update your website with engaging articles and postings, which should aid in locating loyal followers of your work. These folks might bookmark your page, subscribe to your website, or join your mailing list (more on that later). They'll then return frequently to check what intriguing fresh stuff you've recently published, giving you a chance to pitch to them each time.
Content is essential for your social media marketing because you can use it to directly sell products and distribute them on your channels. When you propose an instructional product or perhaps an affiliate product, you'll be able to sell to your readers more easily if they appreciate what you have to say.
How Much Content Should You Be Adding?
So, the crucial query is: How much content do you need to add for your website to become a huge success?
However, there is no one correct response, and the best recommendations will depend on your blog's topic, target audience, and other factors. Additionally, always remember that quality always prevails over quantity.
However, the simplest rule for adding information is to just add as much as you can while maintaining consistency.
Integral is consistency.
We've covered every benefit content can have for your website. Given that "content is king" and that SEO essentially entails adding writing to your website for Google to find, it stands to reason that the more material you can provide, the more opportunities you'll provide for people to find you and the more money you'll stand to make from your website.
You have to put a lot of effort into maintaining a blog in order to succeed. In order to be reasonably effective, you can upload a blog entry once every week. But publishing frequently is essential if you want to quickly become well-known. With each new piece of high-caliber material you publish, your benefits will increase significantly.
How Many Words Should Each Blog Post Be?
How many words or how long should each blog post be now that you have an idea of how much material you should be adding?
Longer postings are typically preferable, according to SerpIQ statistics and QuickSprout's Neil Patel.
Longer content typically draws more search traffic.
The typical content length is 2000 words or less.
There is typically more substance and detail in longer blogs than in a small 500-word essay.
Because you include more h1, h2, and h3 headings and keywords in your content, it is better for search traffic.
You'll receive more link-backs the more words you have.
More link-backs mean more search traffic.
Neil Patel says:
“My own research on Quick Sprout confirms this. All of my posts that are more than 1,500 words receive 68% more tweets and 22% more Facebook likes than the articles with fewer than 1,500 words.” Just something to consider when writing your posts.
How will you choose themes to write about then becomes the following issue? How can you introduce something novel and unheard-of to your selected niche? How can you be sure that people will want to read your content and that it will be in demand?
Let's talk a little more about the search traffic tips I mentioned previously. One tactic is to concentrate on the SEO component of your articles.
Here, writing a post that people are looking for but which doesn't currently exist is perfect.
Alternatively, you could try to write on a topic that is currently in demand but hasn't already been overly saturated.
Utilizing keyword research tools will help you with this. You can easily see what users are searching for and how your competitors are doing by using keyword research tools.
The best-known keyword tool is Google’s own Keyword Planner (http://adwords.google.com/keywordplanner).
This is intended for those who are considering using Google's paid "AdWords" platform for advertising, and the goal is to demonstrate which search phrases would be an effective use of investment funds for a business wishing to acquire exposure to a certain audience.
Unfortunately, Google "depowered" its keyword planner a while back since they didn't want to give too much information to individuals attempting to "game" their search ranking algorithm. Therefore, not all of the relevant terms that are now available can be seen by you.
Then, perhaps, you'll opt to consider alternatives like the no-cost Wordpot, the premium Moz Keyword Analysis, Raven Tools Research Central, or Keyword Spy.
Links to each tool:
Raven Tools Research Central: http://raventools.com/seo-tools/
Keyword Spy: http://www.keywordspy.com/
Simply enter the topic of the relevant terms along with the search volume to use these (how many people are regularly searching for them). Following that, you can try conducting your own Google search for the term to see what the competition looks like. Find a keyword with a lot of competition, then ask yourself if you can outperform it. Furthermore: how?
In order to further improve SEO, you should then gently include your keywords into the text so that you can use them naturally on occasion (as well as using related terms). Simply seize the possibilities when they present themselves rather than making it obvious (doing so is known as "keyword stuffing" and will result in a penalty).
Finding topics that will be popular on your website with the use of keyword research is highly helpful, but you shouldn't allow keywords to determine the content.
Otherwise, you'll have a series of generic pieces that were written for Google rather than the real people who might read them!
Places to Research
Simply keeping an eye on news and what others are talking about might provide you with excellent article ideas. This can be done by checking out forums in your field to see what others are discussing, asking questions about, etc. Even better, ask the community in your own post what they would like to hear more about.
Of course, you may also check out the articles your rivals are publishing and news websites. News websites frequently contain sections devoted to topics like technology, health, etc.; these can serve as helpful thematic suggestions for your material. However, keep in mind that anything that is too current will not remain 'evergreen' You won't be able to gain more value from it in the future because it will only be relevant for a finite amount of time.