Content Marketing Formula

Content Marketing – Why is it Necessary?

Understanding how to effectively use content marketing is essential if you have any interest in digital marketing or building your brand online. A lot of website owners and brands are currently investing extensively in content marketing, one of the largest trends in digital marketing overall, as a result of the amazing returns they are currently experiencing.

When it comes to building your brand awareness and boosting sales, there is no such thing as a "magic bullet," but content marketing is probably the closest thing to that idea. It can help you significantly raise your exposure as well as your authority and trust.

However, the word "content marketing" is broad and multifaceted, covering a variety of tactics and initiatives. You must have a solid understanding of what it is, how it operates, and how to best modify it to fit your specific brand if you want it to be successful.

Furthermore, you need to understand where content marketing is headed in the near future and how to make sure that the effort you put in now continues to pay off in the long run. Continue reading to learn all of that and more. This book teaches you how content marketing functions, why it's important for your company, and how to use it in a way that will dramatically change your success.

You will receive a complete content marketing formula that you can customize to fit your brand and use to develop enormous authority and a significant readership. Once you master this crucial component of your marketing, you'll discover that it enables you to build something much larger than a four-simple brand. You develop into a force. And that's how you succeed to the fullest extent.

What is Content Marketing?

It makes sense to first question ourselves: What is content marketing? before moving on. There's a chance that you already are familiar with the phrase, but please bear with me in case there are details of the definition that I am leaving out. The process of using content to promote a website is the essence of content marketing. In light of the fact that you are producing content that Google can index, you could view SEO as a type of content marketing. In this approach, your content promotes your website by making it simpler for others to find it.

Another important component of social media marketing is content marketing. The majority of social media marketing techniques involve posting and sharing links on Instagram, Twitter, and Facebook, and frequently these will contain information from the brand's own website. Take a peek at the hugely popular IFLScience Facebook Page. This page shares blog articles from its own website in order to primarily post science news. This makes sure that those who like the page get a steady supply of engaging content, which makes it easier to get more likes.

However, content marketing's goal goes beyond merely driving traffic to your website. The internet depends on the material, as seen by all these uses for content. People use Google to search for topics because they're looking for knowledge or entertainment. Both of those are illustrations of content.

You are encouraging people to like your Facebook page by populating your website with excellent updates. Additionally, you are giving Google a justification to include you in its search results. Google seeks to connect its users with the best websites and online resources. By doing this, it is able to offer value, which will encourage customers to continue visiting.

However, if your website has excellent content, you are also encouraging visitors to go straight to it. In other words, content marketing will eventually eliminate the middleman if it is excellent enough. If your content marketing is effective enough, readers will be encouraged to bookmark your website and return frequently as part of their routine to check what fresh posts you have published and what else they can learn.

In other words, you are adding value to your website.

Whenever a person visits your website on their own initiative and without being persuaded to do so by an advertisement or Google, they have progressed beyond the status of simple visitor and now they are fans. They must genuinely enjoy the type of information you offer, your writing style, or the issue you cover if they actively choose to interact with your company.

This elevates your website to a whole new level, but that's not the only change.

Content Marketing

is Crucial for Selling – Here’s Why!

Though content marketing gives you a large audience to sell to, it also increases your effect and authority. It also guarantees better loyalty.

Consider your favorite public figure. Someone you genuinely admire, whose work you find inspiring, and who you believe has their life together. Consider if they had suggested a specific article of clothing or dietary supplement. Would it make you more inclined to buy it?

Yes, without a doubt, is the general population's response. This is why the shoe that Under Armor created with Dwayne Johnson, a major online influencer, was the most popular of 2017. The Rock Delta has the significant benefit of being recommended by someone with a sizable audience, a great deal of authority, and a great deal of trust in that community.

In essence, the goal of content marketing is to immediately establish this kind of trust and authority. You will take on the role of that authority rather than working under it.

Look at someone like Tony Robbins, Pat Flynn, or Tim Ferriss. These are folks who, when they have something to sell, have millions of people ready to buy from them because of the value they provide in their blogs and videos. Because of the preliminary work they did at the outset, everything they release is a success. The same holds true for, a bodybuilding website, and YouTube celebrity Elliott Hulse. These are websites that have admirers as well as readers.

How Content Marketing Creates Fans and Buyers

Now that we've seen the fundamentals of content marketing, let's explore it in more depth. What specific procedure turns a casual visitor into an ardent supporter? What is the process through which content marketing converts a "cold lead" into a "buyer"?

The content on your website is what will initially guide a new visitor to it. Your website will appear in the search results when they enter a specific keyword, or they might see a post of yours on Facebook that a friend has liked. In either case, they'll click the link and visit your website, but this won't suffice to make them true admirers.

They might even simply exit your website without returning. They'll likely scroll down the page so quickly that they miss your logo and then immediately click the back button.

The same thing will repeat itself a few more times during the next few days, weeks, or months. By chance, they'll land on your website. At this point, customers will begin to identify some of your brandings and will notice that you are in charge of a respectable operation here. They'll remember the name of your company, and the next time they conduct a Google search, they'll check the search results for the name of your website.

If people are consistently impressed, they may eventually think about bookmarking your page or simply checking the homepage occasionally to see what has changed. At this stage, they might subscribe or decide to become a fan on Facebook or follow you on Twitter.

At this moment, you've just transformed your visitor from a chilly lead into a really warm lead.

They will be far more likely to be interested when you come to sell something now. Because they read your content frequently, they will not only be the first to learn about it, but they will also be able to trust you to produce high-quality content because they will be aware of your expertise.

Imagine reading a photographer's website every week and getting advice on how to take the best pictures, what equipment they use, and how important each project is to them.

If you read this enough times, you'll probably start to respect the photographer's viewpoint and realize that they at least have a thorough understanding of their profession and take it seriously.

Imagine now that you require a photographer to capture some images for your website, your wedding, or another occasion. Who would you think to approach first? (If they were local, that is.)

This is the power of content marketing, which you can see being used successfully in a wide variety of sales funnels and by many other marketers.

Consider this: What would you do if you arrived at a website and the very first attempt was made to sell you something? You would probably go! You didn't ask to buy anything, and more importantly, you have no reason to believe the seller. You depart because it appears to be spam.

This is really different from discovering the author of a blog you've been reading for a while also has a book out. This is a much less intrusive method of learning about a product, and more importantly, you already know something about the blogger, are confident in their expertise, and can put your trust in them. Because of the brand they have established through their content marketing, you will feel a lot more at ease making a purchase.

This is best understood in the context of dating. Selling to someone without first earning their trust and respect is similar to asking a stranger on the street to accompany you home. They are irritated by the disturbance to their day because they don't know you, don't trust you, and don't like you.

However, if you have laid the groundwork by communicating, dating, and proving that you are a decent person, you will have earned the right to invite them over.

An Example: Thai Lopez

Let’s take a look at one example: Thai Lopez.

Thai is a contentious digital marketer who has become well-known for his advertisements that appear on YouTube before other videos. If you've spent any time online, there's a good chance you've run into him because he created the "hear in my garage" meme that has been going around.

Thai's overt marketing techniques may irritate you (as they do the majority of people), but the truth is that they are effective. We are certain that they are effective because he could not have produced that many utilizing the proceeds from his prior films!

The fact that the videos are so obnoxious contributes to their success. Thai boasts about his novels and sports cars, and his attempts to be honest are so flimsily disguised that you can almost taste the sludge. Of all, all of this is a part of his strategy; as Trump demonstrated, any publicity is better than none. It's good for business to be unpleasant and contentious because it gets people talking.

Thai offers a rather flawless example of content marketing, which is something else you can learn from them. 10 Content marketing is more than just writing blogs. It encompasses all forms of content, including audio, video, and images.

The first Thai video serves as an illustration of its material. The viewer is now a cold lead at this point. They have no incentive to continue watching because they didn't ask to do so. Thai starts by asserting his or her authority. He accomplishes this by flaunting his automobiles, making mention of the fact that he delivered a TED presentation, and spending a good amount of time discussing money. The audience is now aware that he is knowledgeable. To build trust, he also divulges some of his personal histories.

After that, he talks about another video, a free one with a runtime of more than 50 minutes. This is crucial since the movie is an opportunity for him to increase his authority and trust while simultaneously appearing to be a wonderful bargain (50 minutes for free!).

You probably wouldn't buy from Thai if he told you to do so as soon as you finished watching the YouTube video. You would disregard the video and continue living your life. He hasn't done enough to establish himself at this time for you to feel inclined to conduct business with him.

Imagine, however, that you have just finished 50 minutes of additional content on top of that advertisement. Now that you are aware of the value that Thai may offer, I guess. He has gained your trust, you value what he has to say, and you now have more evidence to support your opinion that he is an authority in his field.

Thai won't start attempting to sell to his audience until this point. By doing this, he has gained the audience's trust and increased interest in his products. Hopefully, at this point, they've come to the conclusion that he is a money-making expert, and if they want to share in his success, they might think about buying one of his books.

This is an example of a "sales funnel," which is any system created to take a person from their very first interaction with a brand to the point when they wish to make a purchase from the creator. A funnel will almost always begin with something free, like a free sample, and then encourage growing involvement up until it tries to close a deal.

However, as with many sales funnels, this one mainly depends on the content, making it a good illustration of content marketing. You must replicate this procedure on your own website or blog if you want to increase credibility and drive revenue. Amazing material is where it all begins.

The Logistics and the Numbers

You now understand what content marketing is, why it's important, and how other producers use it to increase their visibility, build trust, and increase sales.

The second concern is what you must perform on a daily basis to expand your website and gain that confidence. How frequently must you post? What kinds of information do you need to offer? How long should a blog post be? In this chapter, we'll be looking at that.

Types of Content MarketingTypes of Content Marketing

Written content marketing is by far the most common type. In other words, content marketing in this context is regularly producing blog posts and articles and publishing them on websites or blogs. This gives your audience a place to gather and enjoy your material, and it enables you to gain from the SEO that results from constantly updating your website with new information. Additionally, it implies that you can publish your posts on social media to gain a following there and increase traffic to your website.

But written content is just one form of content marketing. Other options include:

  • Video

  • Live video

  • Podcast

  • Images

  • Quizzes/tests/games

  • Music

Even the most basic textual form of content marketing comes in a variety of styles, from the trashy, quick-witted articles published on Buzzfeed to the longer, more complex articles shared on websites like Brain Pickings. Then there is content that is "evergreen" (i.e., it lasts forever) and content that is highly current and momentary, like breaking news.

Each type of content has benefits and drawbacks, and you will approach regularity, length, etc. accordingly based on your audience and your aims.

However, it is probably safe to presume that you will desire some kind of blog for the most part. Even if you heavily promote video marketing, you'll probably do this in conjunction to blogging. Because of this, we'll presume that this is the path you're going to take for the time being.

In that situation, we may offer some helpful recommendations regarding the frequency and procedures you'll employ when publishing your material.

Frequency, Length, and More Factors


You must post frequently and consistently if you want to grow your blog's audience. This is a top concern since if you don't publish frequently, your visitors will quickly lose interest and stop searching for your website. If customers return multiple times and your website remains unchanged from when they last visited, they'll probably give up.

The absolute minimum amount of times you should post is once per week. If you do this, make sure to always be on time for your posts and to post on a regular basis.

The key activities you should be involved in are writing your content and then promoting it if you are an entrepreneur wanting to generate money from a website or a blog - hoping to earn enough that you can quit your day job.

And if you want this to be your full-time career, you must approach it as such. A full-time salary cannot be earned with only two hours per week of work. Learn to write well and quickly.


Most SEOs and marketing professionals now advise aiming for longer-form content when it comes to length. In comparison to something that is only 500 words, anything that is 1,500 words or more will be able to offer considerably deeper depth and much more understanding.

These longer pieces consequently tend to be shared more and do a better job of establishing trust and authority. Additionally, they have a better chance of appearing in Google's curated "news" section, which is wonderful for boosting visibility and attracting more users.

The only issue is that for most brands and even most bloggers, creating one or more pieces a day at 1,500 words each becomes an almost impossible undertaking. Therefore, a better tactic could be to write most of your pieces with 500–700 words or less and then a few longer ones.

The ability to maintain a more organic and natural appearance for your material is another advantage of doing this. From an SEO standpoint, it might really be detrimental if all of your website's posts are nearly the same size and format. Too much uniformity doesn't appear natural to Google. Instead of writing the articles that way because you thought that's how they should be, it appears that you did so because you believed it would help you move up the Google rankings. Therefore, it appears like you are attempting to manipulate the system.

On the other hand, if the length of your material fluctuates, it suggests that you are more concerned with providing high-quality information for your viewers than with how it might affect your SEO. Ironically, Google wants you to do this!

Additionally, since they won't always have the time to sit down and read a ton of content on a subject, it is better for your readers as well. Instead, individuals may read at their own leisure and choose the best post for the amount of time they have available thanks to longer pieces and shorter bite-sized content.

Other Forms of Content and Advice for Scheduling

These might follow slightly different timelines if you want to post other kinds of content as well. For instance, YouTube films will probably only be uploaded once a week (this is very typical for YouTube artists), whereas social media postings ought to be made several times per day.

This could result in a lot of effort, depending on your time availability, the size of your brand, and the platforms you are using. In that situation, you might need to think about your marketing strategy a little more strategically.

For instance, you could discover that scheduling postings can help you. You may write posts and schedule them to go live at a particular time on numerous social media networks, including WordPress itself. You can use third-party solutions like or Buffer for social media platforms that do not provide this capability. By doing this, you can make sure that your website consistently features fresh content, even on days when you lack the motivation or time to write.

Another suggestion is to think about setting up a calendar for your content marketing. This essentially lists all the information you must produce and instructs you on when and how to post it. You may prevent missing articles or be overwhelmed with other tasks by making sure your marketing plan fits into your habit and timetable this way.

Remember, you can always hire other producers to help you find the time if you don't have enough to write all the content yourself. Working with partners, using freelance websites, and webmaster communities where people would promote their expertise are all options for doing this. Use only the greatest content providers by spending a little more money; anything less could damage your brand.

Creating the First-Class Content

It is not sufficient to just add material to your website. The value that the aforementioned content provides is what is absolutely necessary. You should probably save your time and effort if it doesn't. How do you make sure that the material on your website is of the highest caliber, compelling enough to keep people coming back and encourage them to consider making a purchase from you?

How to Write Good – The Anatomy of a Great Blog Post

Your goal is to add value, but it's also crucial that you do so as quickly as you can. Your blog post's worth is increased in this manner. Why? The only expense to the visitor for a free piece of writing is their time. They could have spent that time doing something else instead of taking time out of their day to read your post.

Therefore, if they are able to obtain the same amount of value from your posting but do so in half the time, they have essentially acquired twice as much value. It's as if they had paid half as much for a product that had the same value as the full-priced option.

This applies to all writing, so you should realize that the first quality of a competent writer is brevity. Or perhaps efficiency rather than briefness. Without the use of flowery language or convoluted words, a competent writer will get their point over as soon as possible. Reading a statement through and eliminating unnecessary words is frequently the greatest approach to improving it.

And this is particularly accurate when discussing the web generally and digital marketing in particular. To put it another way, because people are always rushing online and have been trained to have short attention spans, you need to be able to say what you mean in the fewest possible words. Online, we're accustomed to receiving the information we need right away and not having to wait. We frequently only spend a few seconds on a website because everything is continuously flashing at us. The key is then efficiency.

Do you think you should type in text speak as a result? Or just make it as brief as you can? Does this imply that there are no advantages to having a strong vocabulary?

Indeed, a strong vocabulary really makes it possible to communicate more effectively. While doing this, you can occasionally transmit something that is less clear by using specific phrase structures, sometimes in a less direct manner. Choosing one term over another, for instance, could require your reader to read a little bit longer, but if it better captures the scenario or the tone you want to portray with your message, then those words were not wasted.

The goal here is to express as much as you can in the most effective and interesting way possible, not to keep your writing as brief as possible.

Telling Stories

The technique that will assist keep people on your website and reading is to write your material in a way that is efficient. However, there are others you can employ as well, and this is where you can begin to utilize strategy. The use of storytelling wherever practical and appropriate is an important piece of advice. Making your information far more personal by framing it as something that happened to you or to someone you know is what storytelling involves.

So, rather than discussing a method for making a lot of money, you might instead discuss a method you used to make a lot of money. This tiny change will significantly increase the interest in everything you write about, to the point where it has frequently been referred to as "SEO for the human brain."

Because the brain has evolved to respond favorably to stories, storytelling is powerful. The ability to put oneself in the storyteller's shoes increases the engagement, emotional resonance, and curiosity of what is being conveyed. Furthermore, people enjoy hearing how stories conclude, so if you begin your story with a powerful statement, you can bet that your audience will continue reading.

Generally speaking, telling anecdotes will result in your material taking on a more casual, personable tone. This works nicely as a personal brand, which is something we'll discuss shortly.

In any case, be cautious to write content that is not only simple to read but also captures the essence of the subject you are writing for. If it doesn't diminish your authority, conversational blog content is best.

Providing Value

The significance of offering value has already been mentioned, but let's emphasize it once more: any blog post, YouTube video, or infographic that you produce must provide some sort of value. You are merely wasting everyone's time if you don't! What does it mean to deliver value, then? This typically implies that you will provide 20 pieces of information, entertainment, news, or education.

Whatever the situation, it's crucial that you approach it creatively and in a way that gives something different. This is a crucial phrase, and many bloggers and SEOs overlook it.

Sharing content in a blog post is simple. You might write about pressing-up techniques or the fundamentals of SEO.

However, those posts won't ultimately be very valuable. Why? since we have already heard it all. Because there are so many posts that are quite similar to yours, your worth is diminished.

Contrarily, if you can give something wholly original, such as a novel method of brain training that will increase physical strength or a potent hack that will help internet marketers save money, you will have something of value to offer.

Avoid becoming bland. Avoid being derived. Offer something brand-new to get people interested in reading your blog entries or watching your YouTube videos.

Why Infographics Are Fantastic for Internet Marketers?

Infographics are a terrific option if you're searching for a new kind of content to use on your own website or for guest posts. In this article, we'll examine the benefits of infographics and how to make the most of them.

What is an Infographic?

An infographic is a visual representation of data and information that is easy to understand at a quick glance.

When writing content for the web, one thing to bear in mind is that many users are pressed for time and don't have the patience to go through lengthy paragraphs of information. In light of this reality, an infographic is an ideal remedy because it enables viewers to immediately grasp the "gist" of what you're attempting to say at a look.

Though infographics typically combine numerous data visualizations with large typographic phrases, statistics, and other data, they are more visually appealing than straightforward charts or graphs. When mixed in this way, they may be quite appealing and really captivate the audience while succinctly and successfully conveying the information.

Due to their originality and difficulty, these also make excellent guest posts. They make excellent bargaining chips since when done effectively, they present a professional image and enhance the website they're on.

How to Create an Infographic?

The good news is that it's quite quick and straightforward to build an infographic online, and many of these tools are free. You could also just use an image editing program like Illustrator or even MSPaint if you clean it up with some effects in PhotoShop later. When you're looking for something fresh to add to your blog or website, keep this in mind.

Why Your Brand is Crucial for Your Content

It is crucial to realize that high-quality content alone cannot create authority and trust. A superb website and a strong brand are essential for content marketing to succeed. The logo for this brand should be powerful, and its mission statement should be powerful. Your brand should expressly state who shouldn't visit your website and should accurately describe the kind of reader who should be visiting it (the kind of person who will enjoy your material).

In other words, focus on creating something that will appeal to a particular type of reader rather than attempting to appeal to everyone. This enables you to provide better value, and it also means that for the correct user, your website will be a very alluring option. As this will help to build consistency between your postings (so that visitors know what your site represents) and so they feel they can support your message, you want to create a blog that has its own ethos and ideals.

If you create a health blog, you can focus on either alternative, so-called "natural," medicine or treatment that has been supported by science. Whichever approach you choose, make sure the audience is aware of it and that you are consistent. This is ultimately what a brand is, and it is what will enable you to gain the confidence of a particular readership. Don't attempt to please everyone since you can't.

If you are willing to put yourself out there, think about developing a personal brand. People will feel a little more connected to you and like they know you if you add your name and likeness to your website. They will then feel like they are purchasing from a real person rather than an anonymous corporation, which in turn fosters a high level of confidence.

The only drawback? You must now adopt the way of life you advocate!

Marketing Your Content

The adage "Build it and they will come" is untrue in this situation. If you've put a lot of time into developing material that you're really proud of, you need to get it out there and advertise it to make sure that others see it. Keep in mind that before your visitors are likely to consider themselves fans, they need to see your postings multiple times. It's your responsibility to make sure that occurs!

You'll learn how to advertise a blog article like a product in this chapter.

Your Articles As Products - How You Should Really be Selling Your Site Content

Using SEO is a terrific way to drive traffic to your website, and by creating valuable material, establishing many links, and designing your site for spiders, you may attract a lot more visitors who are looking for the knowledge or service you offer. Though SEO is simply one type of advertising, it can only accomplish so much on its own.

You need to have something to sell when marketing anything, and you need to make sure that your offering stands out from the competition and attracts attention. This is the way you should be approaching website promotion, and it can really mean the difference between a site that people can find and one that they can get excited about.

In other words, you need to start thinking of your articles as goods, and you need to do all in your power to sell' each one in the same manner that a company would try to sell any good or service. The success of your brand as a whole will be greatly impacted by this small cognitive adjustment in the way you approach your content. It's time to let your readers know how valuable your blog is because you made it and it has value.

Here, we'll examine how to sell things on your website and how doing so can help you make it stand out from the competition.

The Title

Typically, you will use a landing page with a sales script when attempting to sell an e-book through a website or course to try and persuade people to take your offer. Finally, an easy approach to making money online. Here's my tale of how I made thousands overnight.

This is a fantastic technique to market a product since it attracts interest, makes promises of results, and involves a personal interest. And that's how you should be crafting each of your article titles by generating it the same way you'd construct a sales pitch and employing all the same clichés. Don't be put off by lengthy, obnoxious titles; they sell.

We can take a cue from the realm of "clickbait" for some creative ideas. These are articles with intriguing names that sound wonderful and entice readers to click them. Unfortunately, the majority of clickbait pieces fall short of what they promise in terms of value. Your posts will be excellent, but you'll be a little more aggressive in highlighting this in your titles, which is where you'll vary from other writers. Make it clear from your title that this is a very unique situation by emphasizing the emotional, unique, and shocking aspects of it.

The Presentation

Your content presentation is just as crucial to the success of a new line of Hasbro toys as the packaging. Use the best photos and layout possible to make your information enjoyable to read and really catch the eye if you want visitors to prefer it above the content on other websites.

People will notice the difference if you format it more like a magazine article than like a standard blog post. Make use of high-quality photos, various font styles, and paragraph and section breaks in your text.

Users might even decide to use their imagination. For instance, you may play with "ergodic" text to change the way the text wraps and moves.

Presentation is effective not just for encouraging readers to continue reading and selling the material, but it can also help you establish even more authority and make your brand stand out from the competitors.


The term "Unique Selling Point" (USP) in business refers to the feature that distinguishes a product from others on the market. If your product is identical to everyone else's, you won't be able to persuade potential clients to choose you over your rivals.

The same applies to your posts, so avoid simply copying and pasting lists of advice from the news that you've just read. Instead, consider how you can approach the tale from a different perspective, add your own experience to the mix, or make a different connection between the subject and something else. By doing so, you encourage readers to read what you have written even if they have previously heard the news elsewhere.


Although SEO will make it easier for readers to find your articles, you should also make an effort to market them and create excitement around them, much like how Apple might do with its upcoming iPhone. There are several ways to achieve this, but in general, it involves talking about your piece on forums, doing so on social media, and posting it on YouTube. That's right, not merely publishing links, but genuinely discussing the content and outlining the reasons readers should be interested in it. It's a small yet effective distinction.

Some great places to share your content include:

  • Google Plus

  • Reddit

  • Facebook groups

  • Forums

Another important hint? Participate in these communities by being an active member.

you don't just post when you need anything!


In business, the iteration cycle is a method of gradually improving a product in response to customer input. I'm trying to convey here, however, that you don't have to simply publish your article and leave it at that; by making changes and improvements, you can make sure it's the best it can be, always current (which Google appreciates), and well-suited to the readers and what they tell you they want from their articles.

You can continue to sell older stuff, too. Why not let visitors know that there are evergreen posts on your website? Why not post them on forums instead? In particular, if something has changed that makes your older content more current or pertinent. You shouldn't post your content just once and then stop thinking about it if you put a lot of effort into it. continue to post and repost!

Guest Posting

There are various ways to do this and it might be difficult to determine which would be most effective for you if you want to make your website more visible and improve your ranking in the SERPs. This is especially important because many of the techniques we are given may really be ineffective and lead to Google penalties. However, in this article, we'll focus on one excellent method of guest blogging that you can use right now to enhance your profile and improve your ranking on Google.

Since guest blogging is simply just an extension of what you have already been doing, it is especially pertinent to people that use content marketing. Now, however, you are also disseminating your content to folks who do not visit your website. This is a different approach to getting that "first exposure" and the initial chance to entice visitors to your website on their own initiative.

What is Guest Blogging and Why Should it Interest Me?

Posting on other people's blogs is essentially what guest blogging entails. Here, you locate a blog or website that you enjoy and believe is somewhat comparable to your own (but hopefully has a bit more notoriety), and you then offer to write them an article in exchange for a link back to your website. When they publish your article, you will receive a brief author bio with a link to your website at the bottom.

When you think of "link building," you likely picture submitting articles to link directories that nobody reads, content farms, and websites like E-Zine articles. In contrast, guest blogging gives you the opportunity to gain your links on some very excellent websites that can assist boost your page rank as well as offer you organic visitors and significantly boost your reputation.

How to Find Sites

The first problem is figuring out how to locate the websites that will publish your pieces in exchange for links. This is frequently simpler than you might imagine, though, and if your blog's followers find your site valuable and your content is real, you might be astonished to learn that the blog owners are regular people like you who are eager and able to assist you.

You should just send messages to a couple of the websites you already frequent to identify the best ones to approach. You can also try searching for your industry (for example, "bodybuilding") and a term indicating that the website is looking for guest posts, such as "bodybuilding submit your essay" or "bodybuilding guest poster."

However, be sure that they share your ideals, that their website is reliable, and that a post on this page will expose you to the correct audience!

Observing what your competitors are doing is a fantastic additional tactic. One approach to achieve this is by employing the "follow that blogger" technique, in which you just look for a guest blogger who is publishing on a related topic to your own and then simply search for all the other blogs that they have previously posted on. These blogs undoubtedly allow guest articles in your subject, therefore they are very likely to accept yours as well. You may also simply look through all of the inbound links on another website to determine if any of them came through guest blogging.

Some Tips for Successful Guest Blogging

Success entails more than just discovering the blogs, but in reality, gaining acceptance. These are a few hints to assist you in doing that:

  • Copy their editorial approach - this is crucial to ensuring that your content complements the blog's content and that the readers will like what you provide for them. This entails making sure that you punctuate in the same way, refrain from using the first person if they do, and generally copy them as closely as you can. It will benefit you to read their editorial policies, which they may have on a page.

  • Thoroughly research the subject; in the meanwhile, you must, of course, focus on writing a solid piece. Give them items that you find difficult to part with rather than your leftovers.

  • Offer them more than simply an article; instead, say that you'd want to collaborate with them. Also, make sure to at least credit their website as an inspiration on your own.

  • Improve your website; in most situations, when someone links to one of your guest posts, they are doing so on their homepage. Therefore, it's crucial to make sure that they will be eager to promote your site, so make sure it's polished and that you provide value to your users.