Google Analytics Explained


Analytics Introduction


Of all the web analytics tools, Google Analytics is arguably the most well-known and often utilized. It is a freely accessible Google tool that may be used to examine the online traffic that comes to your website or blog. Since its beginning, Google Analytics has introduced an increasing number of features and plug-ins, making it ideal for almost all users. Both website owners and expert SEO marketers can utilize this tool due to its simplicity and excellent level of use, even for its more sophisticated capabilities.


You are undoubtedly one of the many people that use Google Analytics for user tracking and basic statistics if you are reading this. Most likely, you only read the reports that are displayed on the dashboard. Most likely, you are asking yourself, "Yes, and?" You can feel as though you don't require any additional analytical data.


But did you know that your neighborhood Google Analytics has the ability to generate up to 90 different reports? Did you know that this one tool can assist you in analyzing any piece of website traffic data you can think of? It can keep track of all the people who visit your website, the amount of page views and clicks, as well as whatever material on your site receives the most attention.


It will track for you the effectiveness of your various web marketing campaigns via Adsense and other advertisement platforms, as well as the number of visits, how much time is spent on site per visit, which of your ads bring the most visitors to your site, and, if that is not enough.


Take a look around the Google Analytics Blog at http://analytics.blogspot.com/ to learn how to use Google Analytics to its maximum potential. You can find many helpful hints on the website for maximizing the effectiveness of your gadget. It offers advice, tricks, and hacks to help you get the most out of the product you already own. It also offers sneak peeks at upcoming plugins. It creates a lot of guidance for the inexperienced user and enables for comments and support.


You don't have to be a power user to gain power functionality, keep that in mind. For social media tracking or reports, using Google Analytics no longer necessitates using a "hack."


Want To Know More?


Are you the type of person who enjoys quoting figures from reports? Do statistics make you happy? If you fall within this category and you run a blog or website, Google Analytics is probably something you already use or ought to start. Google Analytics provides you with all the visitor statistics you could ever need for your website.


Reports on websites have historically been quite sparse. This is mostly because narratives, i.e. Word documents, were typically used to provide these findings, which makes them difficult to interpret in general. Google Analytics revolutionized the software with real-time, in-depth statistics so you could have a real-time view of all the traffic to and inside the site and more accurately gauge your success.


You've been operating for a month or are now ready to open for business. You can see that consumers are coming in and taking a look around, but you are unsure of what precisely they are looking at, thus you are unsure of whether or not the content you added to the website was successful in grabbing their attention. If you're a stats junkie, you probably want to know a whole lot more than that! You want to know which pages your customers are visiting, if they return to the website and what they look at when they do, as well as all of the customers who link back to you.


These and other questions may be answered by Google Analytics, and the results are displayed in gorgeous charts and graphs so you can see what is actually happening on your website. The GA reports are all available online in real time, so you can access them whenever you want. If you wished, you could even consider doing so while consuming your morning coffee or while watching The Late Show. Google Analytics not only provides you with all the fantastic charts, graphs, and statistics you require to truly amaze the other youngsters at the office, but it also does so instantly!


One of the many reasons Google Analytics is the best tool for you is the real-time reports it offers, along with their straightforward layout. Who doesn't like attractive graphs? They're pleasant. But you can usually find someone who will give you a nice graph. This program excels since it allows you to obtain these lovely graphs at any time of day. The tool's pre-built reports are helpful and give you access to the standard statistics required to make site-specific judgments.


It's Not Just The Software, It's The Analysis


Whether you use Woopra, Omniture, or Google Analytics, what you do with the data is just as important as the data itself. The majority of prosperous companies employ a tool to monitor website traffic, visitor numbers and types, page views per visitor, and different web traffic sources. You may accomplish this with the help of Google Analytics, a free tool with countless plug-ins. Although it's a useful tool right out of the gate, it's still not quite up to the task of tracking the vast amounts of data that can be found on social media. New plugins and hacks have been developed to provide you the best datasets accessible from social media sites and networks as social media started to become the top marketing strategy. For instance, GreaseMonkey offers the "Social Media Metrics Plugin." This addon was developed in order to provide the Google Analytics tool a social media component. It offers data and statistics about Digg, Delicious bookmarks, Stumbles, and other social media sites. By no means is it flawless, but it serves as an excellent starting point.


Using Google Analytics' custom campaign feature, a proactive website owner would create particular web campaigns that target various social media tools. There are techniques that let you track particular Twitter campaigns or even Diggs, such Tiny URLs. Another great, proactive move is to set up email reports for certain social media information. The statistics from popular social media platforms like Digg, Facebook, Twitter, and even Tumblr are what you need. Tumblr blogs are another way to get campaign information as more individuals feed their Twitter and Facebook sites with them.


Last but not least, you should truly analyze the significance of all the statistics you are obtaining for your website and for yourself. Web analytics is an art form. Understanding all the nuances and subtleties of web trends requires years of devotion. To properly grasp how each and every factor influences your website traffic, and how even the smallest modifications can have an impact on "user engagement," technologies like Google Analytics do provide important and critical information. By gathering all of this information in one location and visualizing it, you can identify patterns and make small adjustments to your campaigns and website that will affect site traffic, visits, and which goods generate buzz.


Why Google Analytics


For the geek in all of us, Google has developed a product. Google Analytics is the tool for you if you adore and crave statistics, or even if you detest them but see them as a necessary evil. You can use Google Analytics to view all of the statistics for your website in cute little graphs and charts. The fact that these graphs are meaningful rather than just visually appealing is good news for you. You can learn about your visits and page views (how many people came to the website and how many pages they visited while there), the source of the visit (what they clicked on to get to you), visits by "new" and "returning" (which visitors are repeat customers and which ones are brand new), and visits by "Geo Map" (what part of the world visitors come from). These fundamental statistics should be sufficient to provide you a basic understanding of what needs to be improved, altered, or added to your website in order to boost visits and keep visitors' interest while they are there. The prefabricated "Executive Over-view" contains all of this information, but for the dedicated stat geek, Google Analytics goes even farther. They've probably considered any report you can imagine and possibly more.


Google Analytics gives you a fundamental overview of all the traffic that comes to and goes via your website. Using Google Analytics gives you the best understanding of what your customers are thinking since it makes it possible for you to see exactly what they are doing when they visit your website.


Most website owners are interested in knowing where visitors are coming from and who is linked to their website. The top sites that link to you are listed on the Marketing Summary tool in Google Analytics, and it also displays the top five search terms visitors used to discover you. You should also be aware of the starting and finishing points of users' journeys through your website. You may add a promotion, link, product image, etc. by knowing which of your webpages are the most popular thanks to the Content Summary features.


Analytics may benefit your business by revealing what matters to your customers and what you should focus on to encourage repeat visitors to your website.


How To Get Started


To access Google analytics go to www.google.com/analytics.


SET UP A GOOGLE ACCOUNT - If you do not already have a Google account, you must create one in order to proceed. To do this, click the "Sign-up Now" link and fill out the form.


Log in once you've created an account. Once you click the "Sign Up" button, you can proceed. Prior to moving on, it is crucial to understand that you must either be the owner of the website you desire to track or have the owner's permission.


You may frequently find resources on blog platforms like Wordpress that let you add code to a specific blog page (s).


GOOGLE ANALYTICS SETUP - You'll be taken to a number of input forms that will eventually provide you the coding to create tracking information for your website.


  • GENERAL INFORMATION - You will be required to provide your country and time zone on this page in addition to your website's URL and a name that will act as a domain identifier. (You can choose to specify your locality depending on either your actual location or the area of your target audience or main user.)

  • CONTACT INFORMATION - This will merely ask for your name and address.

  • ACCEPT USER AGREEMENT - It goes without saying that Google will ask you to accept their Terms of Service. If you agree with them, tick the box and select "Create New Account."

  • ADD TRACKING – Last but not least, Google Analytics will create a Javascript code for your domain. Between /body> and /html>, at the very end of the page's coding, this should be inserted to every page of your website.


After you have added the data to each page, go back to the Google Analytics page to continue tracking your website. You can review a website by clicking on the link for it. This will take you to the main "dashboard" and provide a wide range of general information, including daily usage, bounce rate, new users, and more visitors, users' locations, the sites that get the most views, etc. By choosing from the menu items, you can get more specific information. Specific details will include things like the browser that your visitors used, how they found your page (directly, via search engines, etc.), and the search terms they used to find it. Users can create goals to concentrate on particular areas of interest in Google Analytics' goal-setting section.


A strong tool like Google Analytics gives users access to so much detailed information that the biggest risk is becoming overwhelmed by it all.


Google Analytics Is Your Friend


In addition to being an effective Internet tool, Google Analytics is also free. You can keep tabs on visitors to your page and view informative trends and viewing patterns. However, you should learn how to use all of Google Analytics' tips and techniques if you want to get the most out of it. You will need to better grasp its monitoring capabilities and how to make the custom reports you need to track every item on your own radar in order for it to be useful.


The tracking provided by Google Analytics is incredibly comprehensive; not only can you analyze internal clicks to improve your website, but you can also observe which users are clicking on which advertisements. Want to enhance Adwords and Adsense tracking? You may track Adsense clicks by adding a second "goal" to the GOAL URL field on websites that offer cut-and-paste coding that is available for free. What about Facebook and Twitter? You can configure Google Analytics URL Builder to track website visits using "tweets" if you are knowledgeable about it.

This tool's neat feature is that it has been around long enough to be able to find code for practically anything. Suppose you wanted to see which photographs people clicked on. You will receive referral URLs from Google Image search that Google Analytics isn't too fond of and doesn't consider to be "keywords." However, JavaScript extensions have been created to make this possible. You can find the code by searching for it.


There is a component called Google Analytics Tracking for Adobe Flash that you may use to track Flash. It makes the process of integrating Flash tracking with Google Analytics very simple. The Google Analytics JavaScript code is really contained in this component, which was created by Adobe.


Speaking of plug-ins, there is a "Social Media Metrics Grease Monkey Plugin" that will automatically insert links to the social media websites in the Google Analytics Content Detail reports. Additionally, data from Digg, Reddit, Mixx, and Del.icio.us will be retrieved. There are add-ons for Firefox, Google Docs, iPhones, and even Python code. In fact, there will be plugins for everything by the time you read this!


Nearly, but not quite.


It's crucial to comprehend Google Analytics in its entirety. It raises web development and web marketing to a whole new level and enables you to produce custom reports.


Analytics Vs Urchin


Web analysis is essential for anyone looking to market a new business or for established companies to keep track of the type of traffic that is visiting their website. The web statistic analysis application was first created by The Urchin Software Corporation. Google changed the Urchin Software in April 2005, and as a result, it became Google Analytics. Although Google Analytics tends to appeal to some people more than others for a number of reasons, the Urchin Software is still accessible and may still be downloaded.


Approximately 60% of the most popular websites use the Google Analytic Program, which is a free service in contrast to the Urchin Software. This tool can be used to track traffic statistics as well as to inform you of which advertisements are attention-getting and which are not. Who honestly wants a program that is overly hard and time-consuming? That's why this program is so amazing—it doesn't take long to set up. The application provides a ton of information about who is visiting your website and for how long. It's clear from the information that is readily available what visitors are looking for and how they found your website.


Let's now discuss some of the advantages and disadvantages of the Google Analytic Program in comparison to the original Urchin Software Corporation program. In contrast to the original Urchin Program, which was not offered as a free service to users, the Google Program is. The Urchin 6 variant costs approximately $2,995. Unlike Google, the Urchin application stores and records data on your web server, which has some really nice benefits. Some of these benefits include the flexibility to store and access that data whenever you want, the opportunity to have the data reviewed by a neutral third party, which is not possible with the Google Program, and the fact that it operates behind a firewall. On the other hand, if you are the type of person who worries about the degree of difficulty with administering this program, the Google Analytic Program is maintenance free and much simpler to use.


Google Analytics Loves Twitter


Whatever you want to name it, tweeting has emerged as one of the main traffic-generating strategies for websites. People will converse whenever, anywhere, and about anything (as Twitter has proven over and over again). When Twitter first launched, this type of promotion was entirely natural. Look out this awesome website! "Used to the sincere sobs from friends to friends. It is currently the catchphrase of the astute social media guru. There is a vast network of opportunities to transmit and steer traffic from one website to the next since individuals link their Twitter page to their MySpace, Facebook, and Tublr accounts and vice versa.


In other words, marketers have found Nirvana. What does this indicate about you, your blog, or your website? If you know how to properly navigate the social media landscape, it means there are hundreds of new opportunities to drive traffic to your website.


Download Google Analytics if you don't already have it. It's free and most likely the greatest tool available for giving you an overview of your website from the perspective of users (but that's a topic for a completely different essay). If you do own it, you are aware that Twitter traffic is monitored and recorded as "referral traffic." For instance, Google Analytics will show you "www.twitter.com" in its "Referrals" statistics if a Twitter user clicks a link to your website from any tweet or retweet. Even if a Tweet was forwarded by email, there are ways to determine its original source. Use Google Analytics' campaign tracking tool as an illustration. The "tiny" URLs can be used to trace everyone who accesses the site via a tweet. When a fellow Twitter user forwards or retweets your tweet using an email or other mechanism, the "Tiny URL" will have all of your campaign information on it because the "Tiny URL" services are available to meet the needs of the Twitter community by shortening a URL (it creates a redirect hosted at: www.tinyurl.com).


Marketers have been aware of Twitter's advantages since the service launched. There is opportunity to discuss products and have an impact on a large audience. You can determine how to get the most out of your Tweets by utilizing Google Analytics. You can also learn which Tweets "scored" and where you need to make improvements.


The Necessity For Monitoring


Google Analytics should be the virtual "butter" on your bread for your marketing website. With the other, one is considerably tastier. One of the best free resources for gaining access to the marketing data that any sales website requires is Google Analytics. It ought to shock a beginning marketer and be greatly admired by even the greatest online store. Everyone looking to find their target audience can gain a lot from using Google Analytics with little setup and training.


Never undervalue the importance of testing and evaluating your website. At the most fundamental level, the information will help make sure that you're headed in the right direction. Who does not employ analytical tools? You would be stunned. There are marketing vice presidents that can't even tell you how many people visit their website or how they got there, much less the conversion rates.


Google Analytics offers thorough information on the sources of your traffic as well as the data you need to optimize your website as a whole by focusing on what is effective and ineffective. The success of any website with something to offer depends on knowing who is visiting it and what they do there. This knowledge is essential. Having solid analytical tools that can provide you that knowledge and let you use it is crucial for this reason. There are numerous tools available with various capabilities and costs. The greatest free analytics tool on the market for a long time has been Google Analytics. The most well-known free analytics tool is probably Google Analytics. Although the amount of information provided by Google Analytics can at times be daunting, you'll find that it is straightforward to use and comprehend, and with just a quick search, you can access user assistance from knowledgeable gurus to willing-to-share "newrus." Users of Google Analytics can actually examine so many aspects of their site that no amount of time would seem adequate, but with practice, it will become intuitive and an essential component of your plan for the success of your website.


A great web analytics tool, Google Analytics can assist both small and large organizations in understanding exactly what is occurring on their websites. Implementation is simple. It's simple to comprehend. It's versatile and adaptable in addition to being free. Not your typical free website analytics program.


Finding The Right Tools In The Toolbox


It takes an art form to understand web trends. Social media analytics have appeared as a result of the growth of social media. If you have never owned a website before, you should take the time to learn how each social media platform affects web traffic as well as how to use analytics and traffic data to develop social media campaigns. Google Analytics is among the best tools for this. It is free in addition to having built-in features. There are also many companies that develop add-ons for Google Analytics because of its affiliation with Google, promoting the use of their products and features. These tools and plug-ins for Google Analytics range from analyzing RSS feeds to visual representations of site visitors' movements and clicks to counting different page views.


Google Analytics can be compared as a toolkit. You do not immediately reach for a wrench. You require the wrench to solve an issue. Increasing sales is your issue if you operate an online store. Getting people to sign up for the newsletter is a difficulty if you run a business that creates newsletters. Once the issue has been identified and defined, the appropriate instrument can then be chosen in order to address it. The first step is to transform the issue into a target. You can then decide on the objective and the means of achieving it. Following the establishment of your business goals, Google Analytics enables you to observe an excessive amount of data that is pertinent to the goal.


The toolbox has a large number of tools. Site traffic can be compared from day to day, week to week, and month to month. You can monitor how well your website is performing in different cities. It's possible that you're doing well in the South while struggling in the Pacific Northwest. You can better target your marketing activities at your clients with this function or tool. You may see using Google Analytics how long a visitor stayed, how frequently he clicked links, what sites captured his/her interest, etc. Additionally, you'll be able to assess the efficiency of keywords and advertising strategies. The search terms people use to find your website are called keywords. You know to use them more frequently if certain keywords are more helpful than others.


So You Like To Blog Do You


So you enjoy blogging. You do, of course! It's fun to blog. Writing whatever you want as the feelings come to you is enjoyable. It serves as your individual vent place. However, blogging is more enjoyable when readers are there. After ranting about bad customer service, there is no greater delight in the world than reading encouraging comments from a large number of people. Oh, wait, there is! receiving a letter from a book publisher offering you money

Making a book from your blog is certainly much more rewarding than receiving a few sporadic comments from readers who don't think your work is appropriate for a middle school yearbook. Visitors are in charge. You enjoy them. More of those would be nice.


However, how can you draw them in?


This conundrum affects the majority of bloggers, especially those who are new to the blogosphere. Because of this, downloading Google Analytics is generally a wise move if you want to boost blog visitors. Google Analytics can provide information about your blog including:


  • Which referring websites send you the most visitors?

  • Among your pieces, which one has the lowest "bounce"

  • What key phrases attract them?

  • Which visitors are joining your email list and website?

  • Which of your posts generated the highest AdSense revenue?


These are simply the essentials that the majority of people use Google Analytics for, albeit it can tell you much more than that. There are tools that can assist you see what your visitors do on the blog so you can rearrange things to make it simpler for them to click on links if you're a geek or a geek-in-training.


If the goal of starting your blog was to make a little money, knowing what to write about to get the most AdSense revenue is really important. If you want to succeed "Julia and Julia," it's also crucial. It's critical to draw in repeat visitors. You want to demonstrate to those publications that your writing is well-liked by readers and that you have an established following. Having a good idea is no longer sufficient; you also need to demonstrate that you are at least halfway there.


It's simple to install the tool. Standard Google Analytics plug-ins are ready to use on some blogs. There is a Google Analytics blog available to assist you make the most of this fantastic (and free) tool, should you already have it and wish to become a power user.


Understanding The Customer: Google Analytics


The key is understanding your customer's behavior. The secret to the success of any online-based project, whether it be for entertainment, e-commerce, specific content, or even just a company's corporate web presence, is undoubtedly knowing the viewing and traffic patterns of visitors to your website. Knowing the preferences and profiles of your site visits and users enables you to tailor your website, marketing efforts, and product offerings to meet user preferences and boost your likelihood that a corporation or website will achieve its objectives. The most popular and easy-to-use tool for website analytics and marketing research is definitely Google Analytics. Google Analytics offers both the kind of sophisticated analytical reports that most marketing businesses covet as well as a simple collection of statistical tools for the inexperienced user. Reports are provided by Google Analytics on:


  • About Visitors - this provides you with a brief overview (geographical statistics, repeat visit statistics, loyalty to product or company, time spent by visitors, etc).

  • Traffic - this enables you to see the patterns of traffic, including whether visitors are arriving to your website directly, via referring sites, search engines, or other online advertising and marketing activities.

  • Content—This report gives you a better understanding of which of your website's pages are the most popular so you can decide where to place advertisements or promotions.

These are really the most basic reports, but if you know how to use the program, many more can be produced. There are social media plug-ins that show you how many of your visitors came from Facebook, Digg, Reddit, or other social media sites. In fact, this program is not only free, but its widespread use has generated a ton of open-source code and plugins so that businesses may be certain you are utilizing their goods. Flash? There is an add-on. Would you like to see picture tracking? Plug-in. Even iPhone plug-ins exist so that you can see your reports while purchasing jeans from The Gap.


The extraordinary tool's availability for free may be its best feature. Free, indeed. Free scans the incoming and outgoing traffic. Free usage information about your website's visitors. Free, free, free, free Therefore, if your website need updating and you are on a tight budget, remember that there is assistance available to you.


Site Scan And URL Builder: Two Top Google Analytics Tools


URL Builder


Google Analytics is only as useful as the person who configures it. All of your online advertisements need to be correctly and appropriately categorized in order to track an SEO or marketing campaign. You must be able to pinpoint which of your marketing initiatives or advertisements are successful. An instrument called "URL Builder" is a resource made available by the Google Analytics Help Center.


Normally, tagging every link in your marketing campaign would call for coding that had a URL address, a "? as well as other variables. You can just type the name into the URL Builder box and click the toolkit's "Generate URL" button. You can copy and paste the newly produced, tagged link into the advertisement. This helps you get it right the first time, which saves you plenty of time when fine-tuning your marketing initiatives.


Site Scan


You may check the functionality and implementation of the tracking code on each page of the website using the Google Analytics SiteScan tool. It detects the key signs that the tracking code wasn't properly implemented, such as the absence of data in the account (which would indicate that the tracking code either has the incorrect or incomplete account number or the tracking code never got implemented), or, for instance, if you have a high bounce rate and your website isn't a blog or simple web page, you've probably only remembered to tag your homepage (if this is the case, your Google Analytics account won't work). You might not have noticed this without Sitescan until it was too late. One of those tools, Sitescan, makes it simple for you to identify the numerous pages that have tracking difficulties so that you can address them and more effectively manage the implementation of Google Analytics Tracking codes on your website.


The good thing, or one of the positive things, with Google Analytics is that someone is constantly improving the existing tools or developing new diagnostic tools for users to benefit from, whether it's Google or a partner. Hundreds of tools, plugins, and even hacks are available right now that let you make almost any report you can imagine.


Social Media And Google Analytics


One of the newest digital phenomena is social media. There is a large need for any information relating to social media and social media outlets because Facebook, Twitter, Digg, StumbleUpon, and other social media websites and applications have emerged as essential web traffic conduits. Every webmaster wants their website to be the one that people "Digg" or "Tweet" about; they want to understand the motivations behind these talkative users and what makes them tick, as well as what subjects or situations would pique their interest enough to prompt a Tweet. Knowing this will mean the difference between a web project that succeeds and one that fails after a year.


Nobody wants to run a poor social media marketing campaign or possess a website that no one talks about. But because marketing as a subject is so new, there isn't currently enough data on trends and statistics to independently develop a strategy. It's generally advisable to download Google Analytics if you're unsure of where to start or if you're not sure if you want to hire SEO or social media experts just yet.


Some of the best free tools for obtaining and evaluating social media analytics are available in Google Analytics. You should probably try to understand what it is exactly that you will want to track before setting up your plug-ins and reports. If you don't know what you want, it's difficult to achieve it.


If one of your goals is to get people talking about your website, you should learn how internet users spread information. Do search engines account for the majority of your hits? Have people tweeted about you? You might even wish to research prominent websites' stats and base your reaction on them. Do you want to learn more about the current social media and internet meme trends? If you are, you should be aware that each of these will call for a unique set of resources and attention. Will you monitor Tiny Urls campaigns or social media platforms like Twitter for traffic statistics? Do you want to see what successful "Facebooking" can accomplish for you? If you know exactly what you want, Google Analytics can help you achieve it.

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