Twitter Success

You don't need to look any further than Twitter if you're seeking for a largely automatic method of developing an online brand. In reality, Twitter has long been regarded by many marketers and marketing firms as a fantastic environment for building brands. Twitter is an excellent place to start if you're looking for an online brand. Why is clear to see?

Twitter is quite user-friendly. You only need to type 140 characters into a tweet to post it. You must practice long enough. You must choose the appropriate hashtags. You must choose the appropriate subject, and with enough concentration and care, you will succeed. Just a matter of time, really.

Obviously, this does not guarantee success, but given all other factors being equal, Twitter is undoubtedly simpler to learn than other social networking networks. Why?

It is first and foremost incredibly automation-friendly. That's accurate. Almost anything you do on Twitter can be automated. For this reason, a lot of individuals utilize it to generate income from the Internet automatically.

They are not required to monitor every tweet. They are not required to wait around to determine what is happening. They can pretty much plan their approach, delegate the task to software, and wait for the process to complete itself before reviewing their work and making minor tweaks here and there.

They essentially keep doing this until they get it correctly. Again, you may operate everything automatically. Having said that, if you're just getting started on this platform, you shouldn't anticipate much traffic. I'm sorry to break it to you, but you can't start at the top of everything in life.

Without putting the work in, you can't expect to have a lot of success. Even while the actual work required for Twitter can be done so smoothly that it almost feels automated, it still involves work.

I'm aware that many people who are searching for get-rich-quick schemes will be put off by this. Many people are searching for a universal, pre-packaged recipe for rapid success.

Twitter, however, doesn't operate that way. It can almost completely automate success, but you have to put in the work to get there.

Everyone is unique. Each person's circumstance is unique. Everyone has various objectives. This is why you must invest the necessary time.

The good news is that this platform will highly reward you if you are able to do that because of several important aspects of this system.

The simplicity of the platform's mechanics is what makes it so brilliant. It does, in fact. Those who are using Twitter for the first time typically start by tweeting. They simply come up with 140-character tweets and say anything that comes to mind.

They eventually come to the realization that using hashtags will allow them to connect with a larger audience. Even later, they discover that individuals who frequently tweet about particular subjects are more likely to bring them more visits or interested followers if they interact with them.

In other words, in order to develop an initial plan for Twitter, you simply need to have a general understanding of the platform. Implement that plan, then analyze your outcomes to draw conclusions.

Things to Do before Starting Marketing on Twitter

Do these things before you seriously consider joining Twitter. You need to have been carrying out them already if you created a website. Here are the things you should accomplish before you even consider marketing on Twitter, just in case you're not clear on the concept or just in case you performed things out of order.

Pick Your Niche

It's crucial to realize that if you want to succeed online, you need to be completely focused on your revenue generation strategy. Many folks have no idea what this is.

In fact, many of them believe that all they need to do to succeed financially is to purchase a system that has already been created by someone else. In actuality, they are telling themselves that they are too lazy to plan out their web business.

That's never a good idea since you have to take responsibility for the results when you allow someone else does your thinking. You must realize that when people create institutions for other people, they frequently attempt to economize.

They are attempting to generate the maximum revenue with the least amount of work. With that attitude, do you really believe they have your best interests in mind? Obviously not.

This is why letting someone else choose your business is a bad idea. You must complete it on your own. You must be knowledgeable in your field. You need to be aware of your target market, the specific products you'll be promoting, and your online revenue generation strategy.

You can't just purchase a "company in a box" and anticipate things to go according to plan. Your dream of a happy ending can actually be a very far-off, if not impossible, pipe dream. Why? You simply failed to act. You must complete every task on your own.

Choosing a specialty is the most crucial step. A niche is a topical category or some other type of category for the set of demands that you are attempting to serve.

What kinds of issues are your items or the website you're creating designed to solve? Choose that market. Know how that niche stacks up against other niches. Recognize whether it corresponds to your expectations and available resources.

Build a Site

This can be outsourced. You may build a website that targets your market. Building a website is more than just creating a visually appealing online location. It has to take action. You must be able to turn the website traffic you send there into real money.

Create a Mailing List

The next step is to set up a mailing list. This is important. Actually, the payload of your website is your mailing list. Yes, you might display affiliate advertisements on your website. People who click on these and arrive on the sales or landing page might make a purchase. You receive a commission when they do it.

While that is lovely and all, building a mailing list is the only surefire way to make money in the long run. Why? Your email list helps you keep up any credibility, respect, or trust you establish with your website. When you post a link to an update on your website and ask readers to click through, you may instantly get a good spike in traffic.

I must break some awful news to you. The great majority of visitors to your website won't return ever. The unfortunate truth is that.

Some of the traffic can be kept when you have a mailing list. Because individuals read your email and click on your link, you only need to set an update to get a nice little spike in traffic.

This enables you to keep part of the value of the effort and time you put into building your website's brand and advertising it.

You must charge a fee in order to build a mailing list. It's some kind of gift. It serves as a perk for individuals to sign up for your mailing list. Naturally, you argue for this on your squeeze page. On a webpage known as a squeeze page, you promote the worth of the freebie you're offering. To join your mailing list, users must input their email addresses here.

Please be aware that there is a serious risk present. This is an alert. Don't overpromote the freebie since if you do, more people will sign up for the booklet, course, or book, all of which are also free.

They have no interest in the updates you will provide them via your mailing list. In fact, if you push the freebie too much, people can even believe that your updates are spam because you surprised them. Can you see how this functions?

It's important to strike a balance between encouraging people to sign up for your mailing list because they'll receive something in return and letting them know that being on your list will actually provide them with more value because you'll be sending them information that will help them solve a variety of problems related to your niche. Can you see how this functions? Do you notice the harmony?

Create an e-Book or Report or Some Sort of High-Value Giveaway

There must be a perk for people to subscribe to your mailing list when you start one. I wish it could be as simple as telling them that they owe it to themselves to subscribe to your list since your website is so amazing.

If that's your plan, I can assure you that you'll probably only get a small number of list subscribers. Why? People require prodding. They might enjoy what you're doing and be impressed with your website, but this might not be enough to convince them to change their minds.

Many people find it difficult to input their email addresses into a form. For people to subscribe to your list, you must offer them some kind of worthwhile reward.

In most cases, I would utilize some of my most well-liked blog entries, or I would create a condensed version or a cheat sheet. This usually works. Sometimes I would use a huge collection of resources that offered solutions to people's issues.

Whatever the situation, the incentive's worth must be clear. They don't need to be Sherlock Holmes to understand how much something is worth to you.

To emphasize, the benefit must not be so great and take up so much attention that individuals fail to realize they are subscribing to a mailing list. It must be given the same prominence as the list. You must advertise the freebie in a way that makes it clear to the person signing up for your mailing list that they are doing so in order to join one.

Find Top-Notch Content in Your Niche

The next step in your route to marketing your website and mailing list on Twitter is content once you've created a website and a mailing list. It's simple to succumb to temptation and believe that you're some type of industry genius. You create a blog post because you are so fired up about a hot idea or a hot blog post topic. You invest the necessary time, effort, and energy, but what results?

That content fails nine out of ten times. For whatever reason, nobody looks for it. It doesn't generate any traffic. When this occurs, you are not by yourself. Building something and expecting people to come is a lost cause.

Thankfully, a shortcut exists. Focus on existing, successful material in your niche. Check up the social media pages of well-known individuals or businesses in your niche. Examine the information they are sharing. Pay attention to the volume of social cues they receive. Do they receive a lot of favorites, retweets, and likes? Do they frequently get shared on Facebook? Choose their greatest content and reverse-engineer it using this unbiased social signal information.

Reverse Engineering Top-Shelf Niche Content

The next step is to reverse engineer your competitors' finest content now that you have a clear knowledge of what's popular and what isn't in your area. Why do you do this? You should merely concentrate on their subject at first. If individuals in your niche are discussing a particular personality, talk about that person since it is evident that they are genuinely interested in them if they are receiving so much attention from your niche audience.

Don't stop there, though. Create something fresh. Interview that person directly, if possible, or approach the story from a contentious position. Perhaps you could provide more thorough details. Create content that is clearly superior, whatever the situation. This is what will increase the popularity of your tweets. Your branding initiatives will move more quickly if you do this.

I'm sorry, but there's really no incentive for the people you're trying to reach out to to follow you if all you're going to do is provide the same stuff that everyone else in your field already provides. If they believe that you are providing them with the same information as other websites, why would they visit you? They may have easily visited those other websites.

Using well-known motifs will help you get their attention. Do something a little different to hold their interest. It need not be substantial. You're not required to be a hero. It doesn't have to be outrageous, but it must be sufficiently unique.

You will unfortunately have to experience this firsthand because it is one of those things. You would have to learn through making mistakes. You have to make mistakes in order to learn.

Set Up Consistent Social Media Accounts

After completing the aforementioned procedures, you can now begin creating your social network profiles. You should first concentrate on Google Plus, Twitter, Facebook Groups, Facebook Pages, and perhaps Pinterest. beginning with these Later, you can expand to other social media sites like Instagram, Quora, and others.

You need to maintain consistency across all of your social media platforms. The style of your headers must be consistent. Your biography and other texts need to contain the same components. Here, consistency in presentation is crucial. Being consistent shows professionalism. You're not just some hapless individual building odd websites out of your mother's garage.

Additionally, it might aid in building your brand. People can notice that you are consistent, and constant, and present a variety of content if they go through from your Facebook Groups profile to your Twitter account and see comparable messaging. They would feel more at ease with your brand as a result. Their perception of your brand would improve as a result.

Commit to Specialized Content on Your Social Media Account

The major risk of having numerous social media accounts is as follows. It's fairly obvious that many businesses have established a presence across numerous channels. That's fantastic because there are lots of ways to bring in fresh traffic. They consistently upload the same content, which is an issue.

This is a difficulty. People that interact with your brand on Twitter are seeking for content that is a little bit different from what they would find on your Facebook Fan Page, Facebook Groups, and most definitely your YouTube Channel.

You must be conscious of these various expectations and meet them where they are. This is frequently as basic as the type of material you provide. Of course, posting blank recordings of someone reading your stuff on YouTube would be terrible.

That won't work, unfortunately. Use slide shows with the article at the very least. You should ideally have a video spokesperson who addresses the audience directly throughout the film.

The content for each platform must maximize the format specifications for that particular platform.

Get Ready to Go Manual or Full Auto

You've already created your Twitter account at this point. It follows brand guidelines. The greatest material from your rivals that you have found is already planned out. There are several likes, shares, comments, and other engagement signals for this article. This is independently created material for a third party. People who click the link are taken to a different website. They avoid visiting your website.

Why on earth would you distribute this information? Why would you want to send visitors to someone else's website? Well, credibility is ultimately what matters. Making it your mission to gather the greatest content relevant to your topic and disseminate it from one single location can help you establish credibility and authority much more quickly than if you merely publish your own content.

First of all, creating your own version of the best material will require a significant amount of time. Additionally, it may become very pricey. After all, time is money. Creating unique material can be highly expensive for you, even if you're not using a professional writer from a site like which charges very affordable fees.

Why? Creating that content will require a lot of your own time. There are probably better things for you to do. Most likely, there are alternative activities you could be engaging in that would currently pay you more.

The use of third-party content is crucial. It's known as curation. You use your social media profiles to distribute the best material that the competition has to offer. But here's the trick. In order to attract people depending on their interests, you distribute such content.

For instance, if I discover excellent content about content marketing and I operate a Twitter account that promotes content marking services, it would be sensible for me to include all of that excellent and well-liked content in my Twitter feed while sporadically sharing my own original content.

Depending on the points I make in the article, my original content would increase my credibility. Through those posts, I regulate the conversation. I would share more and more of my own material once I had amassed a sizable enough organic following, and then I would share posts that contained merely a link to my squeeze page sign-up page.

I manage to accomplish two goals at once by doing this. In order to establish authority within a specific audience, I offer handpicked content. These are folks who are using very specialized hashtags to look for very precise material.

I incorporate highly specific specialized hashtags with all of my material. I switch them. Then, I gently but surely send out this content to folks who are genuinely interested in my subject.

I distribute my own stuff that I've reverse-engineered once I've built up a sizable following. This increases my credibility even further and increases the likelihood that bloggers that follow my niche would connect to my website.

I would then start rotating my squeeze page link via my tweets more frequently once I had enough flow happening. I can start displaying my squeeze page tweets every few hours rather than once every two days or once a week.

It only makes sense to do this, though, once you have amassed a respectable number of followers and your tweets are receiving a sufficient amount of overall engagement.

This is the overarching plan. This can be done manually or fully automatically.

What is Fully Automated Tweeting?

Tweeting that is entirely automated is exactly what it sounds like. A social media content publication service like Hootsuite or SocialOomph feeds the content that you will be tweeting.

The links and tweet text you provide will be published to your account according to a timetable that you just set up. Your Twitter account doesn't need to be watched over as it posts tweet after tweet. Additionally, you immediately add the hashtag you want to use in each tweet.

Fully automated tweeting may also entail the use of programs like FollowLiker, which imitates liking other accounts. People typically feel good when their posts are liked. Feeling important is satisfying. It is satisfying to be admired. A portion of those would really check the liked person's account to see what their page looks like. They eventually follow if they enjoy what they see.

This also applies to completely automatic tweeting. You essentially automate engagement while also automating publishing. There are several tools on the market right now, but here's a word of caution. Twitter is putting a stop to the bot-like activity.

Few individuals will have issues with the automatic publication, but most people would be warier about automated liking, favoriting, or listing. I'm just letting you know since Twitter might eventually ban these bots.

What is Purely Manual Tweeting?

You can take things too far. Of course, the other extreme is to perform every task manually. You not only choose the greatest content by hand, but you also filter them, post everything by hand, and engage by hand.

The best part is that you have complete control over it.

The drawback of this is that it requires unwavering self-control to accomplish. What if the vast majority of people who really click on your links do so during a different time of day? There will be a problem with this. To tweet during the times when your actual followers are most active, you'll need to get up early or stay up late. This can become really inconvenient.

Additionally, engaging a ton of niche Twitter accounts might take a lot of time. Additionally, you have a lot of information to absorb quickly. It's just going to be a little heavy because there is a lot of stuff to read through and analyze unless you have an IQ of above 150.

Go for a Hybrid Solution

There are many benefits to using only manual tweeting methods. You have a great deal of control. You achieve a laser-like focus when choosing accounts. You can really hone your message here. However, the time and effort required are excessive.

Thankfully, there is a workable compromise. It's rather simple to implement this hybrid approach. Although you can post to your Twitter feed using tools, engagement must be done by hand. That's essentially how it comes down to. You still need to track down previously popular niche-related content. There is no avoiding this. You must yet complete this.

Fortunately, there is a less expensive way to do this. Of course, you can complete this task yourself. Time is money, as I just explained. Additionally, the amount of reading you must do may make you feel as though you are going crazy.

Utilizing a service like is the shortcut. You may hire virtual assistants for about $18 per day from countries like India and the Philippines. These intelligent, aspirational, and educated individuals would then discover the viral material that satisfies your requirements.

They then provide you with an XLS file, which you must review before paying. For eight hours of work, it only costs $18. That is unbeatable with a baseball bat. Really, you can't.

You must obtain this stuff, regardless of the method, you select. The next step is to search on Twitter for influencers who are relevant to your niche. Once more, you have the option of doing this yourself or having a virtual assistant do it for you.

The key is to make sure that your niche comes up frequently in conversation. Once you're certain of it, you can examine their content and focus on their hashtags. Steal these. These will go along with your tweets.

Use an Automated Tool to Publish

Use an automated technique to publish whether you're working manually or automatically. The good news is that you aren't shooting in the dark here. When you publish this content, whether it is your own or comes from a third party, use hashtags that are relevant to your industry.

The Difference

What occurs next is what makes a significant impact. Using an automatic approach, you combine your squeeze page links and content links after waiting for an organic following to develop. Then you employ a tool of some kind to simulate engagement.

You repeat the process with a manual method. You must first wait for an organic following to grow before adding your own content. The main distinction is that you spend an hour every day manually reaching out to influencers in your niche. Since these are the folks you obtained your hashtags from, you ought to already be doing this.

Simply engaging with them is the extra step you must do. Inform them that you enjoy their material by liking it directly, click the heart button, or retweeting. Make every effort to appear on their radar.

Engagement on a one-to-one or person-to-person basis is essential. You need to become visible to them. You can try automating once more, but it might not work well. Additionally, it might be overt or awkward. Even worse, Twitter might be putting restrictions on engagement automation, so this choice might not be available for very long.

Twitter Marketing - Doing It Manually

Here's what you need to do if you've decided to use a manual process. Your time needs to be planned. Make sure you give it at least an hour even if you only have one hour to spare. This means that whether you keep to the hour exactly or go a little over, you must make the time.

Find Niche Leaders

Find Twitter profiles of people who discuss your specialty at the beginning. To locate those accounts, search for them on Twitter using terms associated with your niche. How did you learn these essential phrases? Where can you locate these key phrases? These are the procedures.

A Google AdWords account should be created. Don't be frightened. Free of charge. A free account can be made.

Utilize the keyword planner feature in Google AdWords. Enter sites you are aware are your rivals, or alternatively, enter well-known sites you are aware are in your area. Using this method, you ought to receive a great list of keywords.

Find more relevant keywords by searching for these ones after you've discovered them. Make sure there is sufficient traffic for these keywords. Reading these keywords will persuade you that they are relevant to your niche.

Put your well-organized list of keywords into Twitter to find accounts once you have one. There is a faster way to do this.

To achieve this for you, employ the $18 per day Virtual Assistants from CognoPlus. You may hire someone for an entire eight-hour day of work for just $18. This person can search Twitter for relevant accounts, obtain relevant hashtags, and follow those accounts while using Google AdWords to locate the appropriate keywords and filter them.

Follow Real Niche-Specific Accounts

After completing the aforementioned steps, you should be able to locate Twitter accounts belonging to users in your niche. Here is where you have to use your judgment.

If this person genuinely cares about your niche, you need to go through enough of their tweets to determine that. Is this individual consistently a niche authority or does this person occasionally tweet about your niche? Both of these are entirely different. Observe actual market leaders.

What are the Benefits of Manual Twitter Marketing?

You gain the following advantage when you locate and interact with specialized leaders on Twitter. You first receive hashtags that are specialized by niche. Second, you have an opportunity to catch the attention of those who are really authoritative in your field.

For your company, these folks have a lot of digital doors to open. They are able to repost your stuff. This may encourage visitors from a particular niche to your website. You can be interviewed and you might get a link to your website. You can talk to them and develop a professional relationship with them.

You might receive invitations to conferences, symposiums, or workshops. These present excellent chances for networking. Reaching out to those who are already recognized as an authority in your field will help you in a variety of ways.

Don't act rudely. Don't believe that your own efforts will be enough to bring about success. It doesn't work that way because there is already a network of very reliable Twitter users with the impact you're after. Why not simply leverage their influence? Why create anything new?

Manual Tweeting: Pros and Cons

According to our definition, manual tweeting entails the automated publication of manually chosen content. You have selected this particular item. Although the publication is automated, your participation is manual. You'll discover accounts with a particular niche. You'll interact with them directly. You're going to tweet, post comments, and do other things.

The advantages and drawbacks are organized as follows.


An increased degree of participation is the first benefit. You have the opportunity to express your opinions to these folks. You get a chance to respond to what they have to say. They might be skeptical of your concept, so you explain your stance to them. You provide them with a refutation. You either challenge their arguments with examples or counter them.

You are not participating in a piss-off when you do this. Just to be clear There is no reason to feel strongly about this. Instead, you take advantage of the chance to show them that you are an expert in your field.

True experts will acknowledge that not everyone will share their opinion. Even though you disagree with these experts, they will respect you if they believe that you have persuasively articulated your case. When you share knowledge with people that they might not know, they appreciate you for it as well.

Instant expert status may result from this. With the appropriate people, you just need to do this a handful of times before they start supporting you.

You also get access to a niche audience that has already been chosen for you. When a person in a position of authority engages with you on Twitter, they are essentially putting our exchange on their feed. This is a significant chance. Avoid losing it. They might even retweet one of your tweets if they appreciate you enough to keep responding and you consistently provide them with excellent answers. This is a gold mine. Why?

These folks are already authorities on Twitter in a particular specialized area. This indicates that they have drawn followers of authority. You gain access to that audience when they interact with your content to the point where their followers notice your brand and your content.

Psychologically, people might see that I should pay attention if the person I greatly respect and adore appreciates this other person, who I don't know well enough to interact with politely. If this continues, and the person they follow keeps sharing your content or conversing with you, eventually some of their audience members will switch to following you.

It is important to realize that this is not a zero-sum game. It's not like people would stop following one expert and go to another. Instead, they would simply continue to follow the expert they are already following. They would be adhering to another specialist. Instead of competing for someone else's influence, you are expanding the social influence pie. They do not suffer a loss.

The pace at which you acquire backlinks is another benefit of manual tweeting. I must stress this again. Backlinks are necessary if you want to improve your website's SEO and increase search engine traffic.

When you engage manually, you can get this lot more quickly. Your audience has a better chance of recognizing that you are an authority on the subject. You gain their respect and trust more quickly.

As soon as this occurs, they are more inclined to interview you or share online information that you have published. Regardless of the situation, this creates a backlink.

This backlink actually serves as a gauge of authority or an endorsement of your credibility. It serves as a seal of approval. You will obtain more high-quality backlinks the more authority you contact. This may improve your website's overall rating.

Finally, you can receive a speaking invitation to conferences, workshops, or seminars. You might be asked to contribute a unique story that will be published elsewhere.

The best part is that you might meet a significant figure in your sector. A job offer can come your way. You might be given the chance to provide advisory services. In all honesty, there are countless opportunities out there for you.

All you have to do is venture outside. Manual tweeting is the ideal way to do this online since you have complete control over your involvement, can create the public image you want to present, and can thus be more aware of chances as they arise.


The main drawbacks of manual tweeting should be clear. It requires lots of time. I've said all I have to say. It ought to be clear what it is.

Second, there is a lot of content. Even though content curation can be extremely helpful, it has its limits. If all you do is post other people's content, you cannot establish yourself as a leading authority in a specific field on Twitter and earn the respect of all other subject matter experts. Simply put, that won't happen.

They'll eventually question you, "What about your stuff? What are your thoughts? What did your initial study suggest? You don't want to answer such difficult queries with a zero.

Finally, there is no guarantee that you will form a partnership. I'm sorry to say it, but some specialized topics on Twitter don't attract much attention. On Twitter, you might be able to communicate with a lot of specialty authorities, but that doesn't guarantee their blogs will automatically link to you.

On the whole, manual tweeting on Twitter offers more advantages than disadvantages.

Manual Twitter Follower Generation

How can you manually grow your Twitter following using organic means? Finding niche-specific accounts and their followers is as simple as that. Observe the followers of these accounts that are focused on particular niches. Follow people with interests in your sector you know to be genuine. It calls for research. You must actually read their tweets or the content they are retweeting. Follow these follower accounts when you notice a pattern that relates to a particular specialty. I am aware that this is easy, yet it works.

Finding the Right Niche Influence Leaders on Twitter

It should be very obvious at this point that you need to follow the correct individuals on Twitter. Otherwise, the advice I've given you won't be effective. You have no idea who you're impacting if you just follow random individuals on Twitter. In fact, you're not even sure if you're having any effect on them.

You need to be aware that certain Twitter users generally adhere to the tenet "if you follow me, I'll follow you." They don't truly appear to be interested in what you have to say anywhere in this. That is a serious issue. You won't see many benefits from Twitter marketing if you choose the wrong following. In actuality, you would achieve identical outcomes by not using Twitter marketing at all. That is a time waster.

You must track down actual folks. Additionally, you need to track down genuine influencers. Finding genuine influencers in your niche is necessary because this situation is not good enough. Why do you do this? Here are my detailed instructions.

Pay Attention to Their Biography

View their bio. Is it pertinent? Does it reflect the persona of someone who genuinely cares about your niche? This is important. If there are no niche-related terms there, it is not immediately apparent that this individual belongs to your target audience, and there is not a sufficiently passionate or reliable authority in your field.

Then this is most likely not the right individual. You might be going in the wrong direction.

Look at Their Follower-to-Following Ratio

This ratio is uncomplicated. Check out how many individuals this person follows and how many people this person is followed. If the accounts this person follows are vastly outnumbered by their followers. Most likely, this account is authentic.

This is not some totally automated bot. Instead, this individual genuinely has power since hundreds, if not thousands, more people follow him or her than the number of followers he or she has.

This has major significance. It is generally not a good idea to follow someone if it turns out that the number of people following them is roughly equal to the number of people he is following. Probably all this guy is doing is employing some kind of program to benefit from the fact that when you follow someone, they will follow you back. Some of them come after you again.

Pay Attention to Their Level of Engagement

Take a look at the topics they bring up. Watch out for their tweets. What do they retweet repeatedly? About what do they tweet? Do they frequently discuss the same subjects? Does their account receive a lot of engagements, retweets, and posts? Do they receive many favorites? Is the stuff they publish receiving a lot of engagement?

Even though they are entirely committed to your topic, it turns out that their tweets don't receive much interaction. They might not have much sway. It might not be possible for you to establish credibility with them and gain entry into their market. Because they are not true authorities, their audience might not be suitable for you.

Pay Attention to the Specificity of Their Posts

View their posts. Here is a general guideline: If 80% or more of their postings relate to your niche, you should follow them. If all the other things I mentioned before apply, then adhere to them.