Video Marketing Mastery


Introduction


In reality, video marketing is not new. Despite what you may have heard and despite the excitement around video SEO, video conversions, and video sales pages, video marketing as a whole is not a particularly recent development.


Video has been around forever. In reality, many web marketing experts have always been aware of its marketing potential. The frenzy around video marketing even back then can be understood by looking to the RealPlayer era.


Video has been around forever. In reality, many web marketing experts have always been aware of its marketing potential. The frenzy around video marketing even back then can be understood by looking to the RealPlayer era.


The promise of video marketing has long been well recognized, but what makes the present so different is the availability of the technology needed to fulfill these promises. Though it was all just theory, people had long spoken about how amazing video marketing could be. All of it was speculative and subjective, and the information was lacking. Simply put, the technology was inadequate.


The killer app is now video marketing, thanks to four significant improvements. Although it has always been the current and future king of marketing, donning its crown as a result of the development of quick and affordable wireless data transfer. On a mobile device, you may watch videos without having to wait an eternity for the video to fully download.


We also have standardized, high-quality coding and decoding technology. In other words, the video you are watching will have clear, crisp visuals and crystal-clear audio regardless of the device you are using or the website you are visiting.


The cost of storage has decreased because to another technical advance. You must realize that the video you are viewing must be stored somewhere. It must be stored over several hard disks. Not for free, that. The cost of storage has actually dropped through the floor as a result of current technology. Additionally, the cost of the service that people provide to host websites has decreased.


With these elements together, video marketing has found its place. The issue is that it has finally arrived. It's very ironic. Today's video marketers have difficulty because it's possible that video has become a victim of its own success. The issue right now is that there are so many videos available that the majority of them just don't have an impact. They fail to persuade individuals to become customers.


Most YouTube videos have very few views

Have you ever been searching for something on YouTube when you realized there are a ton of videos with hardly any viewers? The great majority of marketing videos on YouTube and other platforms all suffer from that destiny.


Understanding that video marketing is both new and old is important. You will succeed or fail based on how you deal with these issues. Either people will see your video and become customers, or it will just sit there on YouTube with no views.


What’s New?

It uses three innovative technologies, which have significantly increased its efficacy. To start, you can make videos using the software. You no longer need to manually edit or record video footage. You can edit, improve, and even automate the production of video material with a variety of software.


Additionally, a bigger marketing infrastructure is becoming more and more integrated with video marketing content. These are websites like blogs and social media platforms, among others.


Finally, there are solutions available that would allow you to upload the video you created without having to perform a variety of upload processes manually. You can share your video widely with a few mouse clicks and keystrokes.


Sounds great, well? Well, don't start out too quickly. Many marketers believe that technology is the key and that video marketing will almost take care of itself if they have the correct tools. Absolutely incorrect. Why is that?


You must pay attention to the traditional components of video marketing that are still relevant today. You will fail if you lose sight of these. These elements continue. You must establish your brand. You need to develop a personal relationship with your prospects. In particular, you still need to guide customers through the KLT (know, like, trust) purchasing process.


All of your videos, no matter how amazing they may appear on the surface, will be unable to function without these vintage components. Yes, occasionally you might receive a sale, but that's not the kind of money you want. If you ignore the traditional principles of salesmanship, you will not consistently produce videos that seal the deal.


These outdated regulations have been effective in the past, are effective now, and will remain effective for a very long time. This training guides you through the complexities of efficient video marketing so you can configure it to maximize your return on investment. This course is firmly grounded in the blending of the modern and traditional elements that go into video marketing.


Video Marketing - An Overview


What does efficient video marketing include exactly? Why all the fuss? Actually, conversions are what determines everything. Although you can try video marketing, it won't help you feed your family. You must use "effective" video marketing strategies. There is a distinction.


Conversions are the cornerstone of successful video marketing. The goal of the film is to persuade the audience to use their credit card to make a purchase, click on an advertisement that pays them or fill out a form with their contact information like their zip code or email address. Whatever the situation, the video persuades viewers to take action that ultimately results in you earning money.


Is it clear enough? Video can accomplish this in one of two ways, though. Either the video directly converts the viewer, or the conversion process includes the video. It can occur right away or it might take some time. Whatever the situation, video is important.


What’s So Powerful About a Video Anyway?


In reality, when you watch a video, numerous different signals are flashed to you in a matter of fractions of seconds. All these signals are being transmitted to you, even though you may not be aware of them, and unconsciously you are combining them.


When you watch a video spokesperson, you pay close attention to their tone, their facial expression, how they deliver their words, and how rapidly they speak. These and other non-verbal cues give context.


The Power of Human Voice


Someone makes eye contact with you when they are speaking to you. They are speaking to you verbally as well. You are receiving a lot of information in addition to just acoustic impulses. Depending on the speaker's voice, the emotions you can infer from it, and how quickly they speak, you can infer all kinds of meaning.


It's simple to detect if someone is essentially tripping over themselves or if they are confident. It's simple to determine whether someone is acting as an expert or if they are truly knowledgeable. These are the things that are difficult to pinpoint yet are nonetheless present when anything is seen or heard. This activates the vocal component in a major part.


The secret of video marketing is a result of the two elements I mentioned before working together. What's the secret here? Simply said, it's presence. It all comes down to presence, whether you're presenting a video spokesperson looking directly into the camera, a slideshow with a voice-over, or some sort of explainer cartoon. Either the video captures the viewer's attention and initiates the old sales rules, or it doesn't.


The Old Rules Still Apply


Please keep in mind that, despite how fantastic the video may appear to be, it still adheres to the same regulations. What are the traditional guidelines for selling? They are extremely simple. You must first get people's attention.


The second step is to filter them based on interests. Not all viewers of your video will fit into your target demographic. Not everyone would wish to purchase. Not everyone has the issues that the solution provided by the good or service you are advertising solves. Many viewers of your film are only curiously doing so. They might not have something else to do better. You must eliminate those folks.


The video needs to make it abundantly apparent that it is only intended for this kind of viewer. That is how interest is generated. Additionally, the video must be configured to swiftly and effectively screen viewers depending on their interests.


The video must then address the needs of the audience. In essence, the message of the video is, "Now that I have screened you based on your interests, you are seeing this video because you have this problem. I recognize that you are experiencing this issue, and the most popular fixes are provided here.


Here are the issues with those options, though. I have a superior solution. I have something that is more scalable, effective, faster, cheaper, and more convenient.


Finally, the traditional salesmanship principles tell us to motivate the customer. You cannot simply inform them of a solution, get them fired up, and then abandon them. That won't lead to sales, unfortunately. The difficulty is that you can't just say, "Click here to order immediately," since everyone is already doing that. You need to make them take some sort of action.


Instead, you need to connect the benefit and the call to action. Do you see how it works? For instance, "If you want to restore the lovely and active life that you used to have prior to the addiction, fill out this form and claim your new reality."


In essence, you incorporate the advantages into the call to action and do it in a way that elicits an emotional response. Who wouldn't wish to resume their previous way of life? Who wouldn't like to lead a free life? Who wouldn't want to escape the oppressive grip of addiction or any other issues they may be having? These outdated regulations must be incorporated into video in a smooth, rapid, efficient, and compact manner.


Video and The Rule of Eight


One fact that many video marketers are utterly ignorant of hampers the use of video in marketing. They are completely unaware of this. This is known as the rule of eight, but others would argue that it is the rule of seven. It all comes down to several exposures.


When was the last time you saw an advertisement for the first time, clicked on it, and made a purchase? Those moments are probably rare and far between, in my opinion. The majority of individuals would actually need to see an advertisement a sufficient number of times before they would feel comfortable enough to click on it.


They click, read the content, and decide not to make a purchase. They ultimately click through after seeing the advertisement repeatedly, and some of them convert.


Video has the advantage of allowing you to negate the influence of the rule of eight. Basically, the vast majority of people in your target market would probably not bother watching a video that you are promoting. However, once you get a certain percentage of people to click through and the vast majority to bounce out, you would then have a few people watch the video all the way through and convert.


In other words, while having a low click-through rate, it has a remarkable ability to compel readers to read the text thoroughly. Additionally, the longer they spend with the content, the more their brand develops, encouraging them to return.


They begin to feel differently as well. Their perceptions of your advertisements start to shift. You are no longer some enigmatic or unknowable entity.


Instead, they believe that they know you in some way. Not exactly a stranger, you. You have a significant competitive edge as a result. The more advertisements you display, the more likely it is that someone will eventually click through and complete the conversion.


Video Marketing Made Effectively


You must start with the fundamentals if you want to succeed with video marketing. I know how to make videos and I know what my audience wants to see, so let's just get to the good stuff and tell me where to distribute my videos, you can't just assume that.


If you define video marketing in that way, you're dooming yourself to failure. You are, in fact. You must realize that successful video marketing begins at the foundation. In other words, you have to start from scratch, and choosing a niche is of course the first step in marketing.


Which market do you intend to focus on? What types of issues are you intending to tackle? What sector of the economy are you planning to work in? Beginning with the fundamentals is necessary, yet most individuals do this in the worst way imaginable. How? They did read a book, though, that advised marketing to this particular niche.


They have no idea what the niche is about, but since the book that first got them interested in video marketing mentions it, they leap all over it. Alternatively, if they have a friend who is successful in a certain niche, they simply copy and paste their friend's operation.


Do you know what ultimately happened to these people? That's accurate. The majority of them fell short. You must choose your own path. When choosing your specialization, you must be methodical and organized from the start. If not, you're probably not going to survive. You must assume responsibility for this procedure. Your company must be built from the ground up. Some sections cannot be copied and pasted. You simply won't get much support from it.


How to do Niche Selection


Here is the method I employ. This is done in steps. It is really doable. Right now, right here, you can do it.


Make a list of all of your interests. Even if you weren't being paid, these are the subjects that you yourself would find fascinating to discuss. That demonstrates how ardently you care for them. Because this is a stream-of-consciousness exercise, write down anything and everything that comes to mind without censoring or second-guessing yourself.


Just mention as many topics as you can think of, as long as you are genuinely interested in them.


Determine the market niche for the themes as the second step. Determine them by looking at the themes you have. Are they connected to insurance? Do they have any connection to the finance sector? Do they have any connection to marital goods? Are they connected to fitness and health? Create a special category for what you are interested in, whatever the situation may be.


You then visit affiliate marketing websites like Clickbank, JVZoo, MoreNiche, CJ.com, and others. Find those categories. For those categories, are there a lot of offers? This is crucial since you don't want to produce a ton of videos for a market that either has few products or has affiliate offers that don't really pay very well.


Cross out the niches that don't have much interest in affiliate programs when you notice that there are offers for some but not others.


In the third step, sort your list according to its commercial value. Use the keyword planner tool in Google AdWords now that you have a general notion of the niches you're interested in and have eliminated any that don't have any affiliated interest. One at a time, type in each niche. Examine their keyword usage, but more crucially, consider the keywords' CPC (cost per click) values.


How much do advertisers typically pay for clicks on these niche-related keywords? Mark the industries that pay too little off of your list. You can infer from this that the commercial worth is somewhat low.


Find the search volume for your niches in step four. utilizing Google Keyword Planner once more Simply enter the keyword phrases connected to the niches that are still on your list. By now, your list ought to be shorter.


After seeing the expected traffic volume, remove any niches that are too high or too low. Why? Too-competitive niches are something you should avoid. To put it another way, everyone is trying to fill those niches. The first stage in determining demand is this.


The following step is to enter your search terms into Google Search and YouTube. What numbers are being reported? Do too many videos that cater to that audience exist? Here, "too many" is a relative term. Depending on your niche, "too many" could be 100,000 or 10,000,000. Whatever the case may be, everything is relative, so once more, cross anything off your list that faces too much opposition.


A trend analysis is the last phase. Enter the keywords for the niches you wish to target into Google Trends now that you are certain of them.


Your list of niches ought to be incredibly small by this stage. Actually, there ought to be just one or two left. After you've reduced your selection, head over to YouTube and type in the keywords associated with the remaining niches.


Reverse Engineer Your Competitors and Create Better Videos


You should watch as many of your niche competitors' videos as you can after finding them on YouTube. What features do they share? What do they discuss? How are they presenting the data? You have an advantage because of these similarities. You'll act in a similar manner. You won't start chatting about something utterly unrelated out of the blue.


Instead, you'll be discussing the things they all have in common.


You'll produce better videos, though. This is crucial. I'll go into more depth about this in Chapter 3, but I just wanted to let you know in advance.


You'll come up with whatever it is that your rivals are generally doing, but your films will be superior to theirs.


The Bottom Line


Regarding specialty videos, you should have a distinct perspective. Either you're going to win or you shouldn't even try. That should be your frame of thinking. Win or die is the important factor here.


Because, let me tell you, if you're not going to play this game to dominate, it is not worthwhile to play at all because you will experience little return on investment. Despite all your efforts, you only receive a meager reward. Most likely, you would be better off using your time elsewhere.


Let Your Competitors Do You Video Marketing Homework for You


Many people believe that if they start something late, the best is already taken. They believe that if they were the final competitor, the market would already be essentially taken. Nonsense. In actuality, it's a fantastic chance.


Do you realize how difficult it is to enter a new industry? When a market is brand-new, the early entrants essentially have to throw a lot of spaghetti against the wall to see what sticks, and throwing pasta against the wall is expensive. To understand the emotion of your target market, it costs money and time to experiment with numerous videos.


Because of this, many of them fail. This is the reason why many of the videos you watch—I'm talking about the popular ones in your niche—tend to have similar aesthetics or cover the same subjects. Your homework has already been completed for you. We have survivor prejudice here. In other words, what you see is a collection of the best models.


The people who have tried but failed are not seen. Experiments that were discarded are not seen. You only view the videos that were successful. You just need to create your video marketing business on the strategies that are already effective, so it's a free gift to you.


Reverse Engineer


How do you analyze the movies of your rivals backward? I only provided a brief explanation of reverse engineering on the topic above. Getting your rival to complete your schoolwork for you is basically the only option.


It all comes down to maximizing the survivor bias. I'm going to walk you through the procedure I use to reverse-engineer my video competitors in this conversation now.


Answer The Following Question


I'm going to walk you through the questions you need to ask rather than outline the steps.


Your video ideas will be filtered by these questions. They actually help a lot in advising you on what to do next.


What is the Video for?


When watching a video, ask yourself: What is it marketing? Is the content in the film the main course or just an auxiliary or incidental one? In other words, it is the actual product. Is the film directly promoting a certain product, brand, or model, or is it enticing you to search for a solution or a particular spectrum of solutions for a problem?


This is how supplemental or incidental marketing differs from direct product marketing, which is essentially reviewing or explaining a specific thing that you should buy and fundamentally involves exposing your mind to potential answers.


What Type of Video am I Looking For?


There are numerous varieties of marketing strategies. Videos can be used to sell, so when you watch a video, it's actually a review of a particular product. The best thing about reviews is that they tend to attract customers who are already interested in the product. They only need to be certain that their choice is the proper one, but regrettably, there are other forms of marketing as well. videos showcasing user manuals.


A problem is essentially identified, and then various remedies are discussed. This video must be followed by one that discusses a more limited selection of ideas, and finally, it must discuss the solution you are endorsing. You won't make any money if you don't.


Some videos are lifestyle-oriented. In essence, a video spokesperson is discussing the typical issues that users of a specific kind of product have. for instance, cosmetics. This person might discuss how important choosing the proper eye shadow or blush is. Following that, this person would go over the many product categories that are offered before getting more precise about individual products.


Keep a close eye on the kinds of videos that are most common in your market. If it turns out that the majority of your rivals are pursuing your niche through product review videos, this should be your cue to focus mostly on reviews.


What Video Format Do They Use?


What constitutes the "industry standard" for narration in your industry?


How do your rivals frame the issue, position the remedy, and convey the benefits? Some would openly admit it, some would attempt to frighten people before offering answers, and still, others would discuss the remedies already in place before tearing them apart one by one due to their flaws.


They are actually trying to make their proposed solution (which is the affiliate product they profit from) appear better by making the most popular answers look awful. So, be sure to read the format. To see how your rivals' sales pitches are positioned, you must watch video after video.


What are The Prevalent Video Standards in my Niche?


You also need to consider the importance of video standards. How long do videos in your field typically last? How long do videos in your industry typically run? How long should the video be on average? What size does the video have?


What are The Common Distribution Platforms for my Niche?


Because some marketers put visuals for Instagram, Twitter, or Facebook directly on the video, you can see that they use a variety of social media channels. This indicates that you can find them on all of those other platforms. Pay attention to this carefully. Keep in mind that you are copying your rivals.


You'll gain an advantage by imitating the themes and subjects they cover, the manner in which they provide the information, and the locations at which they disseminate it.


Come Up With Something Better


It's up to you to think of something better! Now comes the challenging part. I've already guided you through the simple portion. I've walked you through the process of identifying what your rivals are doing and essentially copying and pasting their topics and themes so you have a better understanding of the standards you should aim for.


Okay, so far, so good. You can't stop there, obviously. Why? I've got some terrible news for you if you did and created videos that are practically identical to theirs. Really, it's inappropriate for your target demographic to view your videos. Absolute zero Why? You distribute the exact identical materials that everyone else does. Why ought they to come to you?


You must thus come up with a better solution. This is important. Your video marketing efforts' success or failure will depend on this. Use the following advice to avoid making a mistake.


Make it Longer


Making your video longer is one simple technique to offer better value. There is a warning attached to this, though. You run the danger of boring your audience if you drag it out.


An uninterested viewer is useless. Therefore, if you're going to make your film longer, it had better be filled with useful information. The length must be a result of your increasing value addition.


Load it with Information


Why are people initially viewing your video? They are seeking knowledge. Perhaps they are attempting to fix a problem they may have. Perhaps they are trying to understand a subject and want to learn more. More information should be included in your video than the competition.


Make it Easier to Understand


The issue with jam-packing a video with information is that viewers will eventually experience information overload. Poor idea. You can provide facts in a non-threatening manner when creating a video. That is possible to accomplish it without alienating your audience. How? Present it in an approachable manner.


You might be able to draw diagrams. Perhaps there is a cute little outline that occasionally flashes. Whatever the case, just because a film has a lot of information doesn't imply it has to be dull or feel heavy.


Instead, you can make the video enjoyable to watch by carefully timing the video's rhythm and adding several graphic aids or even audio clues. There is a chance.


Make Sure The Information is Up to Date


Offering updated information is one of the simplest methods to outperform your rivals. SEO is a prime illustration of this. Because Google's search engine ranking algorithms evolve faster than the average virus, when people seek SEO advice on YouTube, they typically key in the year instead of the SEO tip they were looking for a decade ago.


Make it evident to the potential viewer that you are providing the most up-to-date information possible about your area of expertise. Include a statement to this effect in the video's title.


Use Better Graphics


You can select a visual thumbnail for your video on YouTube. Choose a design that will attract clicks, but don't go overboard. When your film is genuinely about dog training, avoid using sexy women.


Because you duped people, you'll get a lot of negative feedback and your video may fall dramatically in the ranks. Nevertheless, use the most eye-catching image or screenshot from the video as your thumbnail.


Offer Better Sound


How many otherwise excellent YouTube videos simply miss the mark because of poor sound quality, I can't even begin to tell you. This frequently occurs in commercial videos.


I enjoy viewing these movies because I always learn something new, but occasionally the audio is so bad that I simply have to stop watching.


A possible sale was lost. They lost a prospective convert because they overlooked a fundamental aspect like sound quality.


Offer a Better call to Action


There are so many amazing videos on YouTube that truly grab my attention, emotionally connect with me, and get me pumped about a problem I'm having that I can't even begin to count. However, they don't inform me what to do before the video concludes.


So here I am enthusiastic about potentially finding a technique or solution to solve my difficulties, but I'm not informed of the product. No one tells me where to obtain it. I'm not instructed to click a link and make the purchase right this second.


What do you suppose transpires next? That's accurate. Even though I'm eager to buy whatever and put money in the video's creator's hand, the individual doesn't make a transaction. That's absurd, right? In fact, if you don't employ a strong call to action, you put yourself in precisely this situation.


Similar to this, there are many excellent videos available that do a great job of educating viewers, opening their minds and forming their opinions, but the call to action is so uninteresting, unoriginal, and frankly just so generic that it comes off as just another sales pitch. You're all fired up, but as soon as you see "Click the link at the description" or "Google this website," your sense of urgency disappears like a stone.


You must employ a stronger call to action. You should use benefits-focused language and indicate some form of emotional gain. Which one of the following would you like to click: "Click this button," "Click here," "Order now," or "Start living the life you've always dreamed of by firing your employer today after enrolling in this video marketing course"? Which one do you like to click? It ought to be clear.


There must be a connection between the benefit or desired result and the action taken. If you're thinking about buying an acne product, you're not merely hoping your skin would clean up. More is involved than that. You wish to have more self-assurance. You want to feel more attractive or appealing.


You want to be admired and recognized. You currently feel like a nameless face in the crowd. In fact, you might have such a pizza face that you're attempting to blend in with the background. Your call to action ought to reflect this truth.


Make Your Video Look More Professional or Amateurish


With this advice, you're undoubtedly scratching your head right now. Why videos should appear professional is obvious, but why should they look amateurish? It all depends on your niche, I suppose.


Avoid the shiny, polished, corporate packaging if your niche is all about improvised or patched-together "grassroots" solutions.


It's meant to be made by hand. This is meant to be entirely private. Therefore, occasionally, a shoddy video converts better because that's what your target audience wants.


Video Marketing Essentials


I guided you through the process of copying your competitors' videos and then improving your videos in the prior talk. The next step is to adhere to the fundamentals of video marketing to increase the impact of your videos. Why is that? Your videos will probably be more noticeable on YouTube if you stick to these tips.


People are more likely to see your videos when they search for your niche. Most of these suggestions activate visibility. They are made to increase the number of people who see your videos.


Mention Keyword in the Video Itself


Many inexperienced YouTube video marketers make mistakes by stuffing their goal keywords into their descriptions, video file names, and titles. Spam, that. Avoid doing that. You can make one reference to your target keyword in the title and possibly another one in the subtitle. I'm done now. Don't go overboard. Don't overuse keywords in your video's title or description.


What you should do is include the keywords in the video's actual body. Say the sentence occasionally when giving your video presentation and use the keyword phrase "metal military figures" as one of your target keywords. It must proceed naturally. It must flow naturally from your video chat with your viewer.


Why do this? Is Google even aware? In fact, it does. Because YouTube automatically transcribes videos when you post them. After a few hours, something occurs. So, after a few hours, a transcription of the video you uploaded will be available. When the transcription is in a different language, you are now out of luck.


The Google algorithm occasionally does this, and it frequently does it in English. Google can therefore assess using this transcription whether the keywords you've included in your description, filename, or title are truly discussed in your video.


Include the term in the title. This is self-evident. This ought to be clear. Put your goal keyword in the title if you have one. Although it must be logical, attempt to position it as close to the start of the title as you can.


Write Attention-grabber Titles


This may now seem to make a lot of sense to you. You may even believe that this is an obvious statement. It's not that simple, though. Keep in mind that you will already be using your target keyword in your title and

If your term is odd, it might be really difficult to come up with an attention-grabbing title.


Therefore, you might wish to experiment with this for a while. Ask many of people, and try to think of a short, catchy title. The fact that you cannot use titles that are extremely lengthy makes this challenge considerably tougher. If you could do that, you could essentially just create a short story, but you can't.


Use LSI Keywords in Your Descriptions


Latent semantic indexing keywords are known as LSI keywords. These are keywords that are associated with your target term on a thematic level. Therefore, you are establishing context when you choose the phrases that are most closely connected to your target term and use them in a description that is grammatically correct and flows organically.


Your description gives Google's sophisticated search engine's video search algorithm an understanding of the context of your video. Not just any random video appeared, either. It has a particular setting.


Put a Call to Action in The Description


In addition to calling the audience to action, your description must include your LSI keywords and a summary of the video. They should be prompted to take action if your video is excellent and you include your description in the video. They might select a link to subscribe to your mailing list.


They can choose to click a link to read more content on your blog. Call them to act in any situation because failing to do so would be a missed opportunity. That represents a lost chance.


Call The Viewer to Action in the Video Itself


Don't fail to deliver on this. Not only should your video itself call the audience to action, but your description should do the same.


It might be a video indicator or an audio signal. Call them to action in every situation. compel them to take action.


Excite the Viewer About All Your Social Media Accounts in The Video


As much as you can, let your audience know where they can find you on the most popular social media networks. Display icons for your Facebook, Google+, Pinterest, Instagram, and Twitter pages.


By doing this, you provide the notion that your audience may interact with you in a variety of ways and receive more content from you. Not just on YouTube, either.


Ask The Viewer to Ask a Question or Otherwise Engage with your Content